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Martech-Report-22-23

The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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AntiConLX Global 2022 - Attack the Beast: Why and How to Automate Manual Marketing Campaigns

Almost every marketing team is guilty of building and rebuilding the same campaigns over and over again.

It might not be possible to fully automate every marketing campaign but there are key areas that will help you free up human and system resources, shorten digital comms sending windows, improve customer experience, and your marketing stacks overall performance.

At AntiConLX Global recently, Moss Bhati from Purple Square talked about: 

  • Where to look for automation areas in your most time-consuming campaigns
  • How to approach your legacy campaigns with automation eyes
  • How to tackle a complex build for automation