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Martech-Report-22-23

The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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The State of Martech Report

This report is a fantastic opportunity for you to delve deeper into the very latest marketing technology trends. 

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AntiConLX DialUp APAC with Guy Kawasaki

18th October 2022, Online
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A Guide to Martech Effectiveness

Marketing technology has become essential to marketers over the past decade. However, many marketers still see technology as the exclusive domain of IT, with key decisions on tech selection taking..
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MarTech News: Round-Up 13/10/22

This Week in Martech: âš™ï¸ Optimizely Unveils New Product Updates ðŸ’° Clearspeed Raises $27M ⚙️ Persado Introduces New API ⚙️ Qualtrics Announces Real-Time Contact Center Solutions ✍️ Shift Paradigm To..

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How Does Connected TV (CTV) Marketing Work?

Connected TV is, in basic terms, any device that is connected to a television to support video content and streaming. 
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What is Direct-to-Avatar?

Cutting out the middleman, and bypassing humans completely, Direct-to-avatar might change the face of consumer business models for good.
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What Is Conversational Marketing?

Conversational marketing is above all a customer-centric approach. It is dialogue-driven, easy, and accessible. So, it's no surprise that it's become the go-to strategy for driving customer..
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MarTech News: Round-Up 15/09/22

✍️   CVS Health To Acquire Signify Health  💰  PolyAI Raises $40M  👥  ActionIQ and Slalom Partner  ⚙️   HubSpot Debuts CX Innovations  ✍️   Instacart Acquires Rosie  💰  Regal.io Raises $38.5M  💰  ZineOne Raises..
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MarTech News: Round-Up 08/09/22

⚙️  Blueshift Debuts Pre-Built AI Recommendations  ✍️   Zuora To Acquire Zephr  👥  Carrieverse Partners With Polygon  ⚙️  Iheartmedia Launches Metaverse Hub Iheartland  ✍️   Ooma Acquires OnSIP  ✍️   Linnworks..
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What is Dark Social, and Why Should I Care?

'Dark Social' is when users will share content via private channels, such as email, WhatsApp, Facebook Messenger, or text. Is it as spooky as it sounds?
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What is The Ethereum Merge, and Should Marketers Care?

It's finally happened. The Ethereum Merge has started its first stages. But why should marketers care? 
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Web3: Stats and Trends for 2022

Web3 could very well be the future of the internet. It involves a space where people operate on decentralised, almost anonymous platforms. This means moving away from the big, guiding hands of tech..

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