MarTech News: Weekly Round-Up 24/03/21

This week in MarTech:

Microsoft is in talks to acquire DiscordSnapChat acquires Fit Analytics, Optimizely acquires CDP ZaiusCrownpeak Acquires e-Spirit, Integrate launches a digital acceleration platform, and Yotpo raises $230 Million.  

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Microsoft is in Talks to Acquire Discord

The deal with the video game chat community has reportedly reached the $10 billion mark. No deal is imminent yet with the private discussions, and representatives on both sides have declined to comment.

Watch this space!

SnapChat has Acquired Fit Analytics


In the social commerce space, SnapChat has acquired Fit Analytics. Fit Analytics, a Berlin Startuphas developed tech to help shoppers find the right sized apparel. The acquisition is a move to help Snap build its shopping platform.  



Optimizely Acquires CDP Zaius

Optimizely completes the acquisition of CDP Zaius DXP solutions provider Optimizely will use Zaius’ technology to extend its existing features for website and marketing campaign management. 



Crownpeak Acquires e-Spirit

Another acquisition story this week, with the DXP and CMS provider Crownpeak buying Digital Experience Platform e-Spirit. The move will bring together Crownpeak’s platform features with e-Spirits AI-powered personalisation.  


Integrate Launches a Digital Acceleration Platform


And just today Integrate announced the launch of its Demand Acceleration Platform (DAP) to centralize and connect the B2B buying experience for a digital first era. 



Yotpo Raises $230 Million

Last, but not least, E-commerce start-up Yotpo has raised $230M. The company has revealed it raised the cash in a Series-F round that now values the company at $1.4 billion. Yotpo made the decision to raise additional money to continue investing in product, marketing, and strategic acquisitions.

MarTech News Weekly Round-up – over and out.

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