VP of Marketing at Curricula, Lauren Patrick is up next! Emerging from the writing pathway (one of us, one of us) Lauren is a top-tier storyteller. She took a shift into the digital marketing world by launching her lifestyle blog PrettySouthern.com, and since then has worked at the forefront of the Atlanta start-up scene! #LovetheSouth #GoDawgs
Jobs in Martech are always super layered and complex. Your position is no exception! So to make things a little bit clearer, could you describe your role in five words or less?
Marketing team leader at Curricula
What is your biggest martech/ marketing ops gripe? Don’t hold back!
The lack of empathy. We can't just wave a magic wand and make stuff happen. Even with automation, it still requires work.
It’s a bit 2008, but do you have a personal mantra?
Worry less, work smarter. Also you can't change a person - you can only find their strengths and make them shine.
Have there been any women along the way, who have helped you out and supported you?
I'm blessed to have an amazing community of Wonder Women in Atlanta and in MarTech. There are too many to count, but I'd like to give a shoutout to Ann Handley for always being so nice to everyone. She's a true leader.
How do you see the martech scene in the Post-Covid days? Apart from everyone going straight to the pub, of course.
I don't know when - if ever - we'll get back to big conferences like Dreamforce. The hybrid model of virtual + in-person events is here to stay.
What are your own plans Post-Covid? Are you looking forward to being back out, or are you enjoying the Netflix binges?
Gosh yes. I was chatting with Nicole Wojno Smith of The Revenue Collective, and we both agreed we'd never complain about having to attend a conference again.
Do you have any advice for bouncing back from failure or difficulties, especially for young women within the industry?
The Four Agreements is a book that someone shared with me in my early 20s that has helped me exponentially in my career, especially Agreement #2 which says nothing other people say and do is because of you, it's a projection of their own reality. And when you're immune to the actions and opinions of others, you won't be the victim of needless suffering.
What career advice would you give to your younger self, on how to succeed in marketing and tech?
Take those extra design courses. You'll be surprised how often you'll need to produce a graphic on the fly, or design your own webpage.
Who are the professional women that really inspire you?
Kat Cole, Katharine Mobley, Ann Handley, Jill Rowley, Trish Bertuzzi, and Maria Pergolino paved the way for us all in this industry. Big shoutout to Stephanie Kelly at Terminus who showed me how to truly run MarOps.
What are your plans for the future? By this I mean what are your upcoming projects, and what are you having for dinner?
At Curricula, we're launching our channel partner program which presents a whole new list of marketing activities that are all very exciting. And for dinner tonight, my husband is making pho in our Instant Pot.
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