Q&A: Flavilla Fongang from 3 Colours Rule


Flavilla Fongang Hexagon 2

Flavilla Fongang is a brand strategist, author, international keynote speaker, and founder of TLA. Oh, AND CEO of 3 Colours Rule! She's the ultimate multi-multi-hyphenate. Described as having an "innate understanding of what makes a brand great, as opposed to merely good", she knows what she's talking about. 

Jobs in Martech are always super layered and complex. Your position is no exception! So to make things a little bit clearer, could you describe your role in five words or less?

CEO of 3 Colours Rule

What is your biggest martech/ marketing ops gripe? Don’t hold back!

Intuitive marketing

It’s a bit 2008, but do you have a personal mantra?

Be grateful every day

Have there been any women along the way, who have helped you out and supported you?

So many: Ellie Hale from the collective, Deborah Womack from Deloitte, Cynthia Davies from BAME Recruitment and my mother of course.

How do you see the martech scene in the Post-Covid days? Apart from everyone going straight to the pub, of course.

Can't wait to give hugs but might have to wait

What are your own plans Post-Covid? Are you looking forward to being back out, or are you enjoying the Netflix binges?

I look forward to travel

Do you have any advice for bouncing back from failure or difficulties, especially for young women within the industry?

Everyone makes mistakes. Don't take anything personally, be a better you tomorrow.

What career advice would you give to your younger self, on how to succeed in marketing and tech?

You are lucky, remember? So don't worry

Who are the professional women that really inspire you?

Roni Savage

What are your plans for the future? By this I mean what are your upcoming projects, and what are you having for dinner?

Creating a book about Black Women stories that haven't been told so young black girls can feel inspired


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