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Martech-Report-22-23

The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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MarTech News: Round-Up 05/05/22

This Week in Martech: ✍️ Medallia Acquires CXTeam ⚙️Integrate Launches Precision Social and Cross-Channel Insights 💰 Mavrck Raises $135M 💰 Movable Ink Raises $55M ⚙️Yellow.ai Launches Low-code Digital Agents ✍️ BWZ Media Acquires Crozdesk 👥 Crawford Announces Partnership with Airkit 👥 Parmonic Joins the ON24 Partner Network ⚙️ Leadspace Reveals Leadspace Studio

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Medallia Acquires CXTeam

Medallia, a customer and employee experience company, has acquired CXTeam, a customer experience consulting firm.

“Acquiring CXTeam is an incredible opportunity for Medallia to bring in a truly seasoned leadership team and accelerate the adoption of our platform in a region of critical importance,” said Medallia CEO and President Leslie Stretch.

“CXTeam has been an incredible partner through the years and I am thrilled to take this next step with them. This builds upon our momentum in the region and with CXTeam’s deep expertise and experience, we can help more organisations use Medallia Experience Cloud to drive faster ROI.”

Integrate Launches Precision Social and Cross-Channel Insights

Integrate, the creator of B2B Precision Demand Marketing, has announced the launch of its Demand Acceleration Platform.

“The history of business is littered with once-successful companies that ultimately failed because they did not adapt quickly enough to their buyers' changing behaviors,” wrote Lori Wizdo, VP, Principal Analyst and Steven Casey, Principal Analyst.

“With ready access to much of the information they need to make a purchase, customers now control more of their buying journeys — and they know it. [Marketing’s] job is no longer to convince them to buy. It's to help them buy.”

Mavrck Raises $135M

Mavrck, which operates a platform for brands and media companies to engage with influencers, has raised $135M, to buy Canadian social media marketing Later.

Movable Ink Raises $55M

Movable Ink has announced it has raised $55M in a series D funding round, led by Silver Lake Waterman with participation from Contour Venture Partners.

Yellow.ai Launches Low-code Digital Agents

Yellow.ai, which offers automation across customer engagement, support and conversational commerce for enterprises, has announced the availability of pre-built Dynamic AI Agents for rapid deployment across a number of verticals.

BWZ Media Acquires Crozdesk

Black and White Zebra has acquired Crozdesk, a SaaS lead-generation startup, with its newly launched vendor platform SoftwareSelect.

BWZ will acquire its lead generating system for SaaS companies as part of the deal, allowing them to deliver more complete software recommendations to their users.

Crawford Announces Partnership with Airkit

Crawford, an independent provider of claims management and outsourcing solutions, has announced a global partnership with Airkit.

Kenneth Tolson, Global President, Network Solutions at Crawford, said: “Our partnership with Airkit illustrates Crawford’s ongoing commitment to integrate relevant new digital CX tools into its digital ecosystem. By deploying this state-of-the-art technology, which will enable us to engage policyholders more effectively, representing another step forward in our constant drive to simplify the claims process and in tandem, improve the overall customer experience.”

Parmonic Joins the ON24 Partner Network

Parmonic, a video automation platform built for B2B marketers, joined the ON24 Partner Network to integrate its AI-based video automation software with the ON24 platform.

Leadspace Reveals Leadspace Studio

Leadspace, the AI-powered B2B Customer Data Platform, launched new products and practices to redefine the performance of B2B marketing and sales.

"Leadspace is on a mission to dramatically improve pipeline creation and conversion. The Pipeline Impact Report is a great first step in this journey. Answer a few questions, upload a secure data sample and we will meet with you and deliver your customized TAM, data health report and an analysis of where AI can deliver the most leverage in your business. Leadspace Studio is a game changer. It's the first full-funnel tool to make it easy to find, create and accelerate the demand that's most likely to convert to revenue," stated Alex Yoder, CEO of Leadspace.

 

MarTech News Round-up – over and out.

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