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Martech-Report-22-23

The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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Amazon Overtakes Walmart as Top Clothing Retailer in the US - and What This Means for Ecommerce

Amazon now claims a 30% to 35% share of the online apparel and footwear market, Wells Fargo said in a report on Monday. They continued: "Amazon now claims a 30% to 35% share of the online apparel and..

CGI Influencers: The (sci-fi) Future of Influencer Marketing?

Meet Miquela! She's just a normal, average Gen-Z influencer. She loves iced coffee, noodles, tiny handbags, and that feta cheese pasta from TikTok. Oh yeah, and she's a robot. But boy, she won't let..

The Dangers of Automation Without Orchestration

You often hear of Automation and Orchestration, but what are they and can you have one in your company without the other?

Data Smart: Considering Your Data Gathering Strategy

Before amassing an enviable data hoard that would make the Ghenghis Khan of data jealous, there are several considerations, including privacy, data value, ability to action, and ability to facilitate..

How Many Categories Should Sit in My Stack?

All too often, businesses dive into the 49 categories and pick a new logo for their martech stack without having clearly documented what the tool intention is.

Martech News: Weekly Round-up 17/03/21

This week in MarTech: This week in MarTech: Emotive raises $50 million, Vungle acquires GameRefinery, Zoomd signs an agreement with Social Media platform TikTok, and True Influence and Lotame..

Evaluate Best Practices with a Framework for Customer Engagement Maturity

Enterprise customer engagement strategies are hard to execute on, and involve a significant amount of people, process, and technology to get right. Marketers and brands alike are looking for guidance..

What is Social Selling and Why is it Trending?

Social selling is trending in the world of salestech. From connecting, commenting, liking, or sharing potential customers activity, sales reps can create meaningful relationships and increase their..

Celebrating Women in Martech - Year-round!

What is the experience of women in Martech? We here at MarTech Alliance are dedicating ourselves to celebrating the brilliant women in our industry, 365 days instead of just one. Keep checking back,..

David Keens on How the Identity Space is Evolving

David Keens, Principal Marketing Technologist at Acxiom, explores how the identity space is evolving, what new technologies are emerging in today’s changing consumer landscape, and how identity..

Q&A: Andy Caron from Revenue Pulse

Andy Caron is Marketo Mad. Revenue Pulse's Head of Martech Consulting has been deeply ingrained in the Marketo community since 2012, and has been at the forefront of its evolution! From marketing, to..

Q&A: Annette Ochoa from Lilt

Annette Ochoa, Head of Demand Generation, Lilt. Marketing, Events, Enterprise. Annette is multi-faceted! She's not just a marketing expert, though. Her degree from Santa Clara University, with a..