Featured
Martech-Report-22-23

The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

DOWNLOAD

Learning Hub

Q&A: Moni Oloyede

Meet Moni Oloyede. Director of Marketing Infrastructure at Fidelis Cybersecurity, she's got quite the skillset.

The Secrets Of Coca-Cola's Branding And Marketing Strategies: What Marketers Can Learn From One Of The World’s Most Iconic Multi-Brand Portfolio Powerhouses

33 billion dollars. That's the annual revenue of the Coca-Cola Company from 2020.

What is De-Fi, and How Can it Benefit Marketers?

As of January 2021, approximately $20.5 billion was invested in De-Fi. So, what is this term you've heard your 15-year-old nephew chatting about with his friends on Discord? Also what's a TikTok? Who..

5 Top Examples of B2B Cold Emails

Between 83%-92% of that content is watched without the viewer turning the audio on. Plus, video posts have 135% higher organic reach than regular photo posts, so you need to make the absolute most..

Email Marketing Strategy Requires a Rethink: Gartner

Email has long had an excellent reputation for delivering in terms of ROI, but in a new report, just 47% of marketers rate it as an effective channel. 

This is one of the findings from Gartner’s..

Meet ON24: Michael Mercer

Meet Michael Mercer, one of ON24's Account Executives based out of London! Having just joined ON24 last year, Michael has played an instrumental role in the success of the EMEA Commercial team...

Supercharge Your Marketing Strategy: Top Tips to Acquire Customers

One of the most important journeys for digital brands is how new prospects and customers are introduced to your products or services. Read all about how to start supercharging your acquisition..

Martech M&A Activity Continues to Grow in Q3 2021

A look at M&A activity in Q3 2021, using Luma data. Martech activity grew by 114% year on year.

Q&A: Tim Bond

Meet Bond, Tim Bond. He might not have a license to kill, but he does have a license to deliver tactical insight projects across a range of sectors.

Retro Tech: Are Silent Videos Making A Comeback?

Between 83%-92% of that content is watched without the viewer turning the audio on. Plus, video posts have 135% higher organic reach than regular photo posts, so you need to make the absolute most..
Story

The Top Reasons Why Martech Isn't Impacting Business Performance: Part 2 - Measurement and Marketing Attribution

Reflecting that the top uses of MarTech currently are campaign management/reporting and basic e-marketing, it’s not surprising that measurement focuses almost exclusively on marketing impact.

Can AI Level up Your DAM?

AI and Machine Learning might sound like a Electro-funk duo, but in fact it represents a new, competitive advantage for marketers. In fact 43% of organisations currently use or plan to build/buy AI..