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Martech-Report-22-23

The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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Learning Hub

Diversity and Inclusion in Marketing in 2021: Has anything really changed?

An inclusion marketing event; a 4 people conversation. An insight into diversity in the marketing industry.

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Growth Hacking - The new growth playbook for enterprise corporations

A look into the change in buyer behaviour. B2B buyers now prefer to buy online when they have made a decision. 

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Interview - Marketing Book Club - 'Indistractable' - Nir Eyal

This interview discusses the book Indistractable and how to stay focus in the pandemic and non-pandemic time. It looks at the main distractions and how to focus away from them.

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Managing Data Privacy - Legal + Marketing Technology

This presentation looks at data privacy and how you can manage your data privacy.

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Social listening - Marketing to the New Mainstream: An agile approach to trend & audience intelligence

An agile approach to trend and audience intelligence. Combining conversational and behavioural data to help understand audiences. 

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Predicting the Un-predictable: Strategies to Engage & Win with AI

A better understanding of AI technology and how they can be used.

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Martech News: Weekly Round-up 14/10/21

Read all the latest stories in this week's martech news!

Pandemic-Focused Email Benchmark Assessment

It's been a while since we've provided an update on email benchmark trends in light of the pandemic and the ever-evolving situation that has unfolded over the last 16 months.

What is BIMI and Will it Be Revolutionary for Email Marketing?

BIMI sounds like the plucky little robot from a Sci-fi film. He's travelled all the way from his factory to save the Earth's last copy of Permission Marketing by Seth Godin. What a hero. 

BIMI..

The ingredients to successfully driving omnichannel personalisation at scale

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The future of digital working - perspectives from a tribe of GenZ marketing consultants

Watch this session from Jay Richards, founder of Imagen Insights, a qualitative and quantitative insight sourcing company from the global Gen Z community.
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Creativity & ML - Where Machine Learning Meets Human Creativity

AI is set to be the most disruptive force in marketing for the next 10-20 years. It will be part of the whole marketing ecosystem in the near future. It will impact every part of the business. 

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