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Martech-Report-22-23

The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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Learning Hub

Journey orchestration design & execution – People, Process & Platforms

The future is faster than you think. This talk looks at the fact people have no idea how fast things are changing

Video

Kim Kardashian and the Reality of Agile Web Optimization

A talk at AntiConLX Global by Jeff Eckman, CEO of Blue Green Brands 

Video

Lost in the MarTech Maze? Discover How The Right Toolkits Can Unleash Your Full Marketing Potential

Marketo's Melanie Gipp takes the stage at AntiConLX Global (formerly #MarTechFest Global) in 2019. Watch her session.
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Marketing apocalypse. How to build future-ready Marketing Services Centres of Excellence

An unprecedented number of unexpected circumstances have occurred. A perfect storm has completely changed the way companies operate in just a few months. 

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Marketing Campaigning - Brands leading the conversation in times of crisis

The effects of 2020 on marketing and how to start a new marketing plan from scratch. 

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AntiConLX DialUp: How AI and No Code Transform Every Marketer into a Maker

Catch the session from Scott Brinker, editor at cheifmartec.com on demand
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Martech: 2020 and Beyond

The MarTech ecosystem still has space for growth. 

Video

Martech LeadGen & Marketing Automation Trends

Trends in marketing automation and lead generation in this year and the whole decade. 

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AntiConLX DialUp: MOPs and simple tech hacks that can make your campaigns magical

MOPs help marketing campaigns play nicely with your marketing automation system, and with any other martech that touches the ecosystem that your teams may be responsible for.
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Neuromarketing, the Science of Purchasing Behaviour: How to Use It Effectively to Attract and Convert More Prospects Into Customers

How to understand consumer behaviour, Flavilla looks at the effects of different elements such as emotions and sensory marketing on purchasing behaviours. 

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AntiConLX DialUp: How to Drive Real Relationships, Reputation and Revenues

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Search tech - No Wrong Answers: Search, Lies and Experiences

John talks about the challenges presented by search, opportunities that have come around by change and ways ahead. 

Video