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Martech-Report-22-23

The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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4 Brand Awareness Campaign Ideas for Your ABM Strategy

What is brand awareness? It can mean effectively placing your brand in front of your most important audiences, no matter where they are.

The Top Five Super Bowl NFTs You Can Buy Right Now

The Super Bowl is a pretty big deal in the marketing world especially. So, what happens when you combine two of marketing's current darlings? Well, you get Super Bowl NFTs.

MarTech News: Round-Up 03/02/22

Simpli.Fi Acquires Coremedia Systems Tango Acquires Agilquest   Piano Partners With Snowflake   Vista Equity Partners, Evergreen Coast Capital Acquire Citrix Cloudinary Acquires Indivio   GWI Raises..
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The Top Five Virtual Event Trends We'll See in 2022

The virtual events industry is expected to grow ten-fold over the coming decade - from $78B to $774B. So, it shows no signs of slowing down.

Metaverse and Marketing: Stats and Trends for 2022

There are predictions out there that Metaverse could reach the $800B mark by 2024, as it is already sitting at around $47B thanks to a surge of interest in 2020 when the pandemic peaked.

The History of Thunderhead

A big hitter in the software game, Thunderhead have become a recognised leader in the customer engagement and customer journey orchestration market since their founding in 2001. We explore the last..

3 Top Examples of Effective ABM Campaigns (and Why They Work!)

According to SiriusDecisions, 92% of B2B marketers find ABM to be extremely important in their overall marketing efforts. Let's look at an example of marketers doing ABM right.

MarTech News: Round-Up 27/01/22

Thunderhead to be Acquired by Medallia. Mention Me raises $25M. Observable Raises $35.6M. CaptivateIQ Raises $100M Series C, Gains $1.25B valuation. Semrush Acquires Backlinko. SBI Acquires Smart..
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2022 Global Customer Engagement Review

Download the review to discover the biggest trends shaping customer engagement in 2022, and dive into the exclusive data insights that will help you tackle today’s business challenges.

Is There a Place for B2B in the Metaverse?

Business is all about meeting your customers where they are, at the right time. Remember, B2C concepts and techniques are seeping into B2B. So how can the metaverse be adopted by B2B businesses?

OPINION: Putting Your Loyalty Programme at The Heart Of Next-Gen CX

Case studies, tutorials and tips for marketers responsible for implementing marketing strategy and campaigns.

Gamification in Marketing: Stats and Trends for 2022

Gamification as an industry, it's grown significantly over the last few years, and is predicted to grow even further.