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Martech-Report-22-23

The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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Data Privacy Best Practice Guide

We’ll outline the key issues around data privacy that marketers need to understand. This will include an examination of trends around data privacy and implications for the collection and management..
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Marketing Leaders Book Club - Superfans

It's easy to forget about the people behind the data. In his book  Superfans,  Pat Flynn shows how you can create your biggest supporters from the smallest group. 
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Video Marketing Buyer's Guide

Video is an effective marketing tactic for building brand awareness, educating potential customers about products and audience building.

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Top 3 Commonly Used Vanity Metrics to Always Avoid in Your Marketing

Vanity metrics aren't when you're meticulously combing your hair as you're figuring out your newsletter subscribers. They're something to be avoided at all cost.
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MarTech News: Round-Up 26/05/22

CleverTap Acquires Leanplum Pega Partners with Celebrus Quantum Metric Releases VisibleUserZoom Acquires Testapic Vertice Comes Out of Stealth to Raise €24.7M  Tableau Introduces Tableau Cloud
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Marketing Leaders Book Club - Hacking Growth

How can companies continue their growth, without sinking huge amounts of money they don't have, into projects that might not even work? Hacking Growth by Sean Ellis and Morgan Brown has the answer. 
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The A to Z of SalesTech Terminology

 We've put together a list of the top Salestech terms. Consider this your comprehensive dictionary of SalesTech phrases, acronyms and abbreviations.
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ABM Best Practice Guide

Account-Based Marketing (ABM) has grown in popularity over the past few years, as marketers realise the effectiveness of a more focused alternative to other marketing approaches. 
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MarTech News: Round-Up 19/05/22

Storyblok Raises €44.8 million  ActiveCampaign Acquires Postmark and DMARC Digests Google Unveils Digital Workplace Plans  mParticle Launches CX Tool Journeys  StoryStream Announces Partnership With..
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Six Marketing Books You Need to Read Right Now

Tom Corley, the author of Rich Habits, found that people who make more than $160,000 a year read for self-improvement, education, and success. On the other hand,  those with an annual income of..

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Book of the Month: The Choice Factory by Richard Shotton

Carlos chats with Richard Shotton about his book The Choice Factory: 25 behavioural biases that influence what we buy about Uber's success with the application of psychological principals, the use of..
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AntiConLX DialUp with Scott Brinker & Darrell Alfonso

Watch our career special online AMA with Scott Brinker & Darrell Alfonso on-demand

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