Q&A: Amandine Boitel Servain from Cheetah Digital

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Women Glasses HexagonAmandine Boitel Servain is Vice President, Global Demand Generation, at Cheetah Digital, and lives life in the fast lane (terrible cheetah pun, sorry). Her specialities include Marketing strategy and planning, international campaign development, lead generation, and much, much more! Described as a "true marketeer" by colleagues, Amandine has cat-like instincts and a paw-fect track record, plus a masters from SKEMA business school! 

Jobs in Martech are always super layered and complex. Your position is no exception! So to make things a little bit clearer, could you describe your role in five words or less?

I have to create need for a product or service with the goal of passing qualified leads to the sales team and eventually drive revenue.

What is your biggest martech/ marketing ops gripe? Don’t hold back!

Data visualisation & Marketing Attribution I have yet to find the best tech to help me visualise digital body language is a way that I can interpret, act on and share with Sales. But also a tech that helps me understand marketing ROI.

It’s a bit 2008, but do you have a personal mantra?

Life Is Like Riding a Bicycle. To Keep Your Balance You Must Keep Moving.

Have there been any women along the way, who have helped you out and supported you?

Yes definitely. 3 actually. They all helped me move in my career and trusted me. From starting in the tech industry to taking managing position in an international role, they were all very supportive and taught me a lot without micromanaging.

How do you see the martech scene in the Post-Covid days? Apart from everyone going straight to the pub, of course.

Consumers have experienced the best or the worst of customer experiences during the last 12 months. Digital transformation was a rocky path for a lot of brands and they will have to focus on the foundations of this transformation. Technology that helps to collect, understand and activate data across communication channels at scale & in real time will be a must for D2C strategy.

What are your own plans Post-Covid? Are you looking forward to being back out, or are you enjoying the Netflix binges?

I will probably go visit my family abroad and YES definitely want to go out. Can't wait to have a proper dinner that is not a take-out.

Do you have any advice for bouncing back from failure or difficulties, especially for young women within the industry?

Don't underestimate the power of sorority. In your work, you will find someone that can help you, mentor you, give you the right piece of advice.

What career advice would you give to your younger self, on how to succeed in marketing and tech?

Start building your personal brand as soon as you can in your career. Work skills are important, but a strong personal brand can open the door to new business and career opportunities

Who are the professional women that really inspire you?

It might sound cheesy, but my mother was an inspiration. Not because she had a stellar career, but because she always worked hard, never gave up working even with a family of 3 girls. It showed me the importance of work in life.

What are your plans for the future? By this I mean what are your upcoming projects, and what are you having for dinner?

I have a few work projects I am working on, mostly around ABM and Data, but also some other stream that are focusing on client marketing. And for dinner, it will definitely start with a glass of wine and probably a pasta dish.

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