State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 


MarTech News: Weekly Round-Up 10/02/21

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This week in MarTech: HubSpot acquires The Hustle newsletter, Tealium raises $96 million, Automattic acquires Parse.ly, Scratchpad secures $13 million, Storyblok raises $8.5 million, Granulate Raises $30 million and Avatria launches Avatria Engage

Martech News

HubSpot to Acquire The Hustle

CRM, HubSpot is acquiring The Hustle, a business and tech media start-up with a subscription based of 1.5m for an undisclosed amount.

While Axios reports The Hustle is valued at roughly $27 million, CEO of The Hustle Tweeted saying he would not disclose the price of the deal and would take it “to the grave”. This is an interesting move for HubSpot, we wonder if we will see more martech businesses look to snap up media companies be that events businesses, publishers or other community-based businesses so they can sell into these audiences directly.

Tealium Raises $96 Million

Another week, another CDP headline. Tealium brings home $96 Million from their latest Series G funding round, which has boosted the company’s valuation to an impressive $1.2 billion.

Tealium have said they plan to use the recent cash injection to fuel product innovation and expand on their global footprint.

Automattic Acquires Parse.ly

Next up, Automattic acquires analytics provider, Parse.ly for an undisclosed amount. Automattic, perhaps better known as the parent company of WordPress.com, also operates a host of third-party services including WPVIP, the wordpress VIP.

The deal plans to make WPVIP features available to Parse.ly customers while making more Parse.ly data available to WPVIP publishers.

Scratchpad Secures $13 Million

Our next story of the week, salestech start-up Scratchpad secures $13 million in series A funding following a $3.6 million seed round.

Salestech is a category that is experiencing some serious growth at the moment, and we have a feeling we’re going to be seeing more salestech solutions continue to make the headlines.

Storyblok Raises $8.5 Million

Next up, CMS, Storyblok raises $8.5 million in their latest series A funding round.

The company intends to use the recent funding to expand its platform by introducing new features including a new custom design system for third parties, agency partner listing, geo location filtering and typed GraphQL support. It also intends to grow its international team and begin its global expansion with sales offices set to open in Germany and the Republic of Ireland in the coming months.

Granulate Raises $30 million

More funding news as Granulate Raises $30 million in their latest Series B funding round. Granulate have seen an impressive 360% growth since the company’s Series A just ten months ago.

The company has raised a total of $45 million in funding to date as the latest Series B comes on the back of Granulate closing a $12 million Series A only in April last year. Investors say that its business growth is what prompted them to re-up so soon.

Avatria Launches Avatria Engage

For our final story of the week, digital commerce firm Avatria has launched Avatria Engage for SAP Commerce users.

These new modules for SAP helps users increase traffic to their sites (with Vanity URLs, Canonical URLs and Schema.org microdata) and increase conversion rates to meet and exceed their KPIs. 

MarTech News Weekly Round-up – over and out.

Have you got some martech news you think we should be shouting about? Let us know at hello@martechalliance.com for a chance to be featured. 

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