2020 Marketo Champion. Marketing Operations Expert. Co- Organizer at DC Marketing Tech Talks. Moni Oloyede makes more than money. From graduating with a masters from John Hopkins University, she has gone on to completely cover all aspects of Digital Marketing. She was also named as one of the “25 Women in B2B Marketing Who Inspire Us Every Day”, and boy, does she inspire us!
Jobs in Martech are always super layered and complex. Your position is no exception! So to make things a little bit clearer, could you describe your role in five words or less?
Establish reliable, effectives marketing processes.
What is your biggest martech/ marketing ops gripe? Don’t hold back!
Executive leadership expecting the tool to be automagical, especially w/o budget and resources.
It’s a bit 2008, but do you have a personal mantra?
Make your success, the success of others.
Have there been any women along the way, who have helped you out and supported you?
Michele Perry was my very first boss at my first job (Sourcefire) and gave me the opportunity to work in Eloqua, which began my career in marketing technology.
How do you see the martech scene in the Post-Covid days? Apart from everyone going straight to the pub, of course.
The technology will continue to grow. Digital transformation is here to stay.
What are your own plans Post-Covid? Are you looking forward to being back out, or are you enjoying the Netflix binges?
I CAN NOT WAIT to breakout, go outside, enjoy live entertainment and see friends in person.
Do you have any advice for bouncing back from failure or difficulties, especially for young women within the industry?
All "failures" are just learnings. Find the lesson and quickly move on. Also, find a community of professional women (either in martech or out) it helps for career advice.
What career advice would you give to your younger self, on how to succeed in marketing and tech?
I would tell my younger to focus on the soft skills more i.e communication skills, listening skills, collaboration skills.
Who are the professional women that really inspire you?
Oprah is my hero.
What are your plans for the future? By this I mean what are your upcoming projects, and what are you having for dinner?
I'm working an operational methodology for marketing technology professional to help them communicate the language of the technology better.
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