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Martech-Report-22-23

The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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Q&A: Regan Hamilton from Integrate

Regan Hamilton Hexagon (1)Digital Marketing Manager at Integrate, Regan Hamilton is a boss in Boston. Sorry, that was terrible. With a proven track record of exceeding client KPIs and stakeholder expectations, and managing key accounts, Regan is a marketing guru. She also speaks three languages (English, Mandarin and Spanish)! Ella es genial!

 Jobs in Martech are always super layered and complex. Your position is no exception! So to make things a little bit clearer, could you describe your role in five words or less?

                                                                     Paid Media, SEO, & Digital Experience creator

What is your biggest martech/ marketing ops gripe? Don’t hold back!

(1) Unclean data (2) Painful integration between technologies

It’s a bit 2008, but do you have a personal mantra?

Work smarter and harder.

Have there been any women along the way, who have helped you out and supported you?

Melissa Kane (Microsoft), Keri Gonzalez (Wordstream), Hannah Cohen (Wordstream)

How do you see the martech scene in the Post-Covid days? Apart from everyone going straight to the pub, of course.

I think Covid has had three primary effects on marketing teams: (1) accelerated digital transformation, (2) Smaller or stagnant budgets year over year, and (3) pausing the in-person events strategy. Post Covid, I hope we see an evolution of the martech scene that includes some form of technology consolidation. We have so many great tools that do so many necessary tasks, but the tools are expensive, and implementation can be complex.

What are your own plans Post-Covid? Are you looking forward to being back out, or are you enjoying the Netflix binges?

Post-Covid, I am excited to continue working remotely, but hopefully from some nicer destinations than my shoebox of an apartment. Maybe Bali for a bit…

Do you have any advice for bouncing back from failure or difficulties, especially for young women within the industry?

Appreciate the past, but focus on the future. After you learn from your difficulties, turn your attention to how you will grow from it moving forward.

What career advice would you give to your younger self, on how to succeed in marketing and tech?

Be hungry for knowledge, learn as many technologies as you can, and think about using the technologies in innovative ways.

Who are the professional women that really inspire you?

Whitney Wolfe, Sallie Krawcheck, Adrienne Penta

What are your plans for the future? By this I mean what are your upcoming projects, and what are you having for dinner?

Professionally, I am planning to innovate the B2B digital experience by using some of our newer martech to create personalized experiences at each digital touchpoint. Personally, I’m just working on carving out more time in my day for walks and Starbucks runs.

Click here to sign up for our Women in MarTech Web Sesh, to find out more about women in the industry! 

AND want to hear from more the incredible women in martech? Then check out #MarTechFest Dial up!

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