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Martech-Report-22-23

The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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Martech News: Weekly Round-up 24/02/21

In this week's MarTech News: Oribi raises $15.5 million, Leadspace and ZoomInfo partner, Tegrita and Motiva partner and Highspot raise $200 million

Salestech Continues to Explode: Highspot Raises $200 Million

Salestech continues to explode as Highspot announces cashing in $200 million in their latest Series E funding.

The Absolute Best Brand Experiences of 2020: Top 5 Vertical Trends

Get ready for the absolute best brand experiences of 2021 - see which verticals had the top experiences!

Retailers Must Prepare to Scale in the Post-Covid Commerce Boom

How Acquia's customer data platform helped retailers deal with new demands of digital commerce in 2020 and in a post-COVID landscape.

How Creative Automation Tools Can Help Teams Elevate Marketing Personalization

Marketing personalization is reaching its high-water mark. See how creative automation helps teams reimagine the goals of segmentation and the role of creativity.

Who Should Own the Salestech Budget? Marketing or Sales?

When the right salestech falls in the right sales team's hands, magical things can happen for your cash money. But who should own the budget - marketing or sales?

Martech News: Weekly Round-up 17/02/21

In this week's MarTech News: Reddit raises $250 million, ClickDimensions acquires Eletype, Reduct.Video raises $4 million and salestech provider, Skynamo acquires mSeller

What Comes After Third-Party Cookies? By OneTrust PreferenceChoice

Third-party cookies are about to crumble and it’s going to change the game for the marketing industry. So, what comes after third-party cookies? OneTrust sheds some light on everything marketers,..

Martech News: Weekly Round-up 10/02/21

In this week's MarTech News: HubSpot acquires The Hustle, Tealium raises $96M, Automattic acquires Parse.ly, Scratchpad secures $13 million, Storyblok raises $8.5M, Granulate Raises $30M and Avatria..

Reddit Raises $250 Million

As the Reddit trend continues to rise up and to the right, so does their funding. The company’s recent series E round of financing has brought home a total of $250 million.

Building a Marketing Data Team for Success. Go Far with Aligned Skills, Focus, and Structure

When teams and tech systems are siloed or fragmented, that means valuable customer data may also be. Learn how the right team can make a difference.

Top 5 Ways to F&#k Up Your Salestech

We're about to break down our top 5 ways to ensure your salestech gets well and truly f&#cked up. Don't say we didn't warn you...