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Martech-Report-22-23

The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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What is Preference Management?

What is preference management? Preference management combines data privacy and customer choice to empower users to manage brand communications.  Other benefits include organizational compliance,..

What's the Difference Between Creative Ops and Design Ops Anyway?

There is a shift happening within the design culture of your organization. With the specialization of the creative and design ops roles, the structure of teams is changing, and it has significant..

Truly Data-Driven: Practical applications of data (and do you need a data and analytics team?)

What makes a person, organization, or company truly data-driven? This newsletter explores how data can be used to drive decision-making, action, and results. We’ll feature people, content, and..

Remain Competitive By Adding Social Features To Your App

There are so many options in the app market that making a difference is a challenging task. Here is why adding a social dimension to your platform can bring you on top of the competition and level up..

A Data-First, Customer-Driven Approach to Digital Transformation

What's the goal of digital transformation? You could say it's to automate your supply chain, increase efficiency, or reduce customer wait time. But those are not end goals.

Introduce Intelligence to Customer Experience: An Evolution Framework for Intelligent Decisioning

Customer Experience has become the battleground for brands, with intelligent decisioning the key weapon. As consumers of all ages have embraced the digital worlds of Google, Apple, Facebook and..

Martech News: Weekly Round-up 14/04/21

Skynamo Acquires mSeller, Quiq Acquires Snaps, WeCommerece Acquires Stamped, Impact Acquires Affluent, Finn Partners Acquires MintTwist, Sendbird Raises $100M at a $1B+ Valuation, and Twitter Has..

Feeling Sociable? Find Out How to Improve your Customer's Social Experience

New tech is going to make branding more social than ever. So, how can you make your in-app social interaction effective, worthwhile, and usable? Well, it's all about easy, breezy, and fun..

What is Customer Management, and Why is it so Important?

The COVID-19 pandemic has changed the ways people engage with brands and how they expect brands to engage with them. Read how.

Diversity and Inclusion in Marketing in 2021: Has anything really changed?

In 2019, FTSE 100 had more CEOs called Steve, than there were CEOs from ethnic minorities. Has anything changed since then, especially in marketing? With such a booming and changing industry, you..

How to Audit Your Marketing Stack

Optimising your martech stack will benefit you in a bunch of ways. You'll be able to avoid tool overlap, keep your database accurate and clear, better team cohesion, and steady your software..

Managing Data Privacy - Legal + Marketing Technology

Since the introduction of the GDPR, and the CCPA in the USA, limitations have been placed on the types of data companies can utilise. So, companies must find ways to keep their martech stack going...