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Martech-Report-22-23

The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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Virtual Events vs In-Person Events: Pros and Cons

Will virtual events still play a part in our post-pandemic business lives or will in-person events return to take their place?

Singapore Institute of Technology Can Now Build Webpages in Less than 30 Minutes with Acquia Cloud Platform

To achieve higher efficiency, consistency and scalability in managing their web content, the Singapore Institute of Technology (SIT) turned to Acquia.

The A to Z of Martech Terminology

A comprehensive dictionary of martech terms and acronyms, helping you to understand DXPs, CDPS, data-driven marketing and much more.

The Upsides of Using Automation in Your Business

The potential positives of using marketing automation in your business, from avoiding errors to saving time and money.

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Written by Joe Pulizzi, the "Second Edition" of Content Inc goes into even more detail on how to develop genuinely brilliant content and so, so much more

How Marketers Can Prioritise Consumer Privacy

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4 Reasons Why You Need To Integrate Google Analytics And Marketo ASAP

With Marketo being such a robust marketing automation platform, and Google Analytics being the beast that it is, you might expect them to offer some type of out-of-the-box,..

Cognitive Marketing and Your B2B Customers

95% of decision-making takes place in the subconscious mind. How B2B companies can use cognitive marketing to take advantage of this.

Core Concepts of Predictive Marketing: Predict Likelihood To Buy

Propensity models, also called likelihood to buy or response models, are what most people think about with predictive analytics. These models help predict the likelihood of a certain type of customer..

Instagram's Algorithm in 2021: Here's How it Works

Instagram has revealed details of its algorithm. Here's what we know about it and what you can learn to make your posts more successful.

Marketing & Data Privacy Are Changing Radically - Here's How to Handle That

New data privacy policies from Google and Apple could rock marketers' world. Acxiom and Treasure Data help you adjust and thrive.

The Website Relaunch Survival Guide: Building a Personalisation Strategy

We've been using our website relaunch series to give our audience a behind-the-scenes look at how we're using our own tools and technology to build a new and improved experience across Acquia.com...