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Martech-Report-22-23

The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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How Journey Orchestration Enables Real-Time Decision Making

Forester VP and Principal Analyst Joana de Quintanilha explains the importance of journey orchestration, and how it enables real time decision making.

Skills and Tech Are the Main Barriers to Great Customer Experience

While organisations agree that great customer experience provides a key competitive advantage, just 23% of marketers think they are exceeding customer's CX expectations. 

We're Bring CX-y Back: How and When to Measure Customer Experience

CX is basically all about identifying the ingredients to success. It's a little bit of customer trust, and pinch of user interface, a dash of user experience, a tablespoon of KPIs, with a data..

3 Reasons to Reconsider your Marketing Automation Platform

If you’re already one of the millions of businesses worldwide who have made the move to marketing automation, you’re already one step ahead of the ones that are lagging behind the modern..

Five Best Practice Tips for Successful Webinars

Webinars have never been more important than now in how we interact in a digital-first world. How can you make your webinar stand out?

5 Mindful Practices for Content Zen

Restore balance to your marketing. Learn five mindful practices to experience content zen.

Acxiom Makes Sense of Google's Delay

Yes, the tech titan has announced its Chrome browser will continue to allow third-party cookies until late 2023, but that doesn’t mean brands should get complacent. A first-party identity graph..

What CMOs Must Consider When Relaunching their Brand Websites

Acquia CMO, Lynne Capozzi, shares what capabilities marketing leaders need when relaunching their brand websites.

Martech M&A Activity Grows by 214% Year on Year

M&A activity in the Martech sector grew by 214% year on year as the industry continues its recovery from the pandemic. 

The What, Why and How of Salestech Trends

Salestech is the combination of sales, and tech. Basically, it's the tools that are designed to help improve the productivity, speed, closing, coverage, and more, of sales teams. With 28% of Sales..

Internet of Things: A Beginner's Guide

What is The Internet of Things and how can marketers use it to deliver more relevant messaging to customers?

How to Host a Successful Webinar

If you want to know how to run a successful webinar, then look no further than our very own webinar with webinar expert Mark Bornstein!