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Martech-Report-22-23

The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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Financial Times: A Case Study in Martech Strategy

Martech strategy isn't easy, and it takes a lot of planning, and the right process to invest in the marketing technology that works for you. 

Martech Budgets Set to Increase in 2022: Report

The demand, and need, for marketing technology has grown steadily over the past few years, with the martech industry now worth $344bn globally. 

Martech News: Weekly Round-up 11/11/21

Read all the latest stories in this week's martech news!

EBook: B2B Digital Experience

This report, produced in association with ON24, is a fantastic opportunity for you to delve deeper into B2B digital experience.

Interview - Marketing Book Club - 'Working Hard, Hardly Working' - Grace Beverley

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What is the AR Cloud?

"Oh, another one of these terms", I hear you say. "What about the mega-space, or the augmented funnel forest. Or even the virtual reality hybrid tornado."  Well, trust us on this one. It's pretty..

AntiConLX Global: The Formula for Marketing Operations Success

For all of you lucky enough to catch it at AntiConLX Global, Darrell gave us the skinny on the formula for marketing operations success. The mops maps, so to speak. Try saying that quickly 10 times. 

MarTech Fest Recap: Marketers Need a New Way Forward

I recently had the pleasure of presenting in-person at MarTech Alliance's anti-conference, MarTechFest Global 2021 in London and I have to say, it was great to be back on stage presenting in front of..

Q&A: Lynne Capozzi CMO Acquia

We spoke to Lynne Capozzi, Chief Marketing Officer at Digital Experience Platform Acquia, about some of the trends from the company's recent CX report, the benefits of DXPs, and recent martech trends..

AntiConLX Global: Five Customer Insights Driving Digital Selling Success

Not two, not three, not four, but FIVE digital selling insights popped out, fully-formed, from the brain of Christine Bailey and her PassFort team at this year's AntiConLX Global.

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What is Metatech?

Meta-this, meta-that. What happened to good ol' NFTs. Ah, a simpler time.  But what is metatech, and what does it mean for the future of well, everything?

DXP Buyer's Guide

To understand why a Digital Experience Platform (DXP) is important, first we have to define what digital experience is. Clearly, every one of us has experienced an interaction with a brand or another..
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