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Martech-Report-22-23

The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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How Brands Are Using the Metaverse to Reinvent the Holiday Season

The holiday season is well and truly upon us.

But who even wants one of those traditional holiday seasons, with mince pies, pumpkin pie, and pecan pie? All to the soundtrack of real-life, human..

How Will 5G Technology Change Marketing?

Wow! 5G is truly amazing. Not only is it changing marketing, but it's also signalling to the BillGatesChip2000 stuck in our brains, and also causing global warming.

Wait, only the marketing thing is..

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Torchy's Tacos: The Customer Engagement Suite Difference

From Dallas to Denver, Rogers to Rayleigh, Boulder to Baton Rouge, Torchy's Tacos has been fuelling fiery foodies with damn good tacos for over 15 years.

Who Manages Martech? IT or Marketing?

The selection and operation of sometimes complex marketing technology raises a lot of questions around management and responsibility. 

Clean and Clear: Why Email Hygiene is Still Essential

One out of every five emails never makes it to the recipient's inbox. It might be blocked by the service provider, or go into the junk folder.  Bad deliverability leads to a bad reputation. And that..

Influencer vs Affiliate Marketing: Who Wins?

Ding ding ding! The ref asks for a fair fight. Influencer steps out the red corner. Affiliate steps out the blue corner.

Affiliate stops to take a selfie. Influencer does a sponsorship announcement..

A CMO's guide to CDPs: The four elements of a CDP

What constitutes a customer data platform (CDP) and what essential elements are required from a system to meet the demands of modern marketing?

How are Brands Crafting Digital Experiences That Convert and Drive Revenue? [3/4]

As marketers, we know that creative content is a powerful way to tell our brand stories and generate leads, but marketing isn't only about getting your products or services in front of as many eyes..

Marketing Automation: Stats and Trends

There's a lot you need to know about Marketing Automation before you dive straight into the deep end. Here's some stats!

What is Intelligent Time Email Sending?

Turns out Intelligent Time is not when you drink 5 Red bulls, eat a handful of Skittles, and go into your High School Geography exam. That's called The Big Brain Event and it's a completely different..

When Should You Use a Hybrid Event? 5 Scenarios to Consider

The B2B marketing world is abuzz with hybrid events, an event format promising to meld together the best elements of physical and virtual events.

Martech News: Weekly Round-up 18/11/21

Read all the latest stories in this week's martech news!