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Martech-Report-22-23

The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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MOPs vs Marketing Technologists - What's the Difference?

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MarTech News: Round-Up 13/01/22

Optimove  Raises $75M.  T-Mobile  Acquires  Octopus   Interactive Yahoo  Announces a New Partnership With  Mikmak AskNicely  Raises $32M.  Tech Mahindra  Buys  Allyis India  and  Green Investments  for $125M.  ..
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Mastercard To Acquire Mcdonald’s Personalisation Platform Dynamic Yield. Integrate Receives Majority Investment From Audax Private Equity. Integral Ad Science Acquires Context. ON24 Announces New..