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Martech-Report-22-23

The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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The 13 Most Expensive NFTs Ever Sold

NFTs have created a new form of exchange. This new economy offers freedom and decentralisation for creators, artists, and even brands.

MarTech News: Round-Up 24/02/22

Radar Raises $55 Million Conductor to Acquire Contentking Bloomreach Raises $175M   Movable Ink to Acquire Coherent Path Raydiant Raises $30 Million Series B Acquia Launches Drupal Cloud
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Marketing Leaders Dinner - London

16th November

Join us for an exclusive evening of fine dining, fine wine and fine marketing conversation.

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Marketing Leaders Dinner for Martech Vendors

17th Nov 2022

The martech vendors growth playbook: Insights & actions to drive your 2023 growth. Join us for an exclusive evening of fine dining, fine wine and fine marketing conversation.

Event

Salestech: Stats and Trends for 2022

What does the current and future salestech landscape look like? Here's some statistics and trends to help you figure it out.

SEO Platform BrightEdge Acquires OnCrawl

BrightEdge, an enterprise SEO platform, has today announced the acquisition of OnCrawl.  BrightEdge and Oncrawl have been in discussions about the future of the SEO industry and the development of..

What is a Chief Information Officer (CIO)?

What are the day to day responsibilities of a CIO? What are their goals and aims? Who does a CIO report to, and how can they be successful? All these questions, and more, will be answered

Five Future Trends From the 2022 Super Bowl Commercials

Brands have gone beyond the mundane this super bowl. Instead, they've started looking towards the future. This year's commercials hyped emerging industries, like electric vehicles, the metaverse, and..

Confidence in Customer Engagement is Paying Off for Brands

From a survey of 1,500 VP+ marketing executives, conducted by Wakefield Research on behalf of Braze, emerged three customer engagement trends. Number one, brands are more confident than ever about..

Who is Jay Baer?

Jay is a 7th generation entrepreneur, author of six books, and founder of five multi-million dollar companies.

MarTech News: Round-Up 17/02/22

Deloitte Digital Acquires Blended Digital  Branch Raises $300 Million  Starburst Raises $250 Million  Shopware Raises $100 Million AppDirect Acquires ITCloud.ca  Optimizely Partners with Google Cloud
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2022 Super Bowl Ads: The Winners (and Losers)

The Super Bowl is the biggest event of the year for advertisers. In 2021, the average cost for ad space reached $5.6 million on average for a 30-second slot. Find out who the winners, and losers..