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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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2022 State of B2B Marketing Budgets Survey – Infographic

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B2B marketers are facing a lot of challenges these days. Whether it’s the threat of economic recession, supply chain disruptions, geopolitical instability, or bloated martech stacks, marketers still need to deliver quality leads and build a predictable pipeline. And with 2023 on the horizon, another year of uncertainty may be ahead of us. 

With 2023 marketing budget planning in full swing, Integrate partnered with  Demand Metric to understand what the challenges were for B2B marketers this year, and how they are planning to find success in the coming months. The survey sought to understand where marketers were seeing cuts, how it was affecting their resources like staffing and marketing technology, while also gathering data on their intended strategic moves for next year. 

Dig into some of our biggest findings with the infographic below. 

To learn more, visit our blog or read the full report here. 

Additional Resources: 

B2B marketing budget survey infographic

Read the full report  here.