MarTech News: Round-Up 19/05/23

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This Week in Martech: ⚙️ Tealium Appoints Industry Veteran Rob Coyne ⚙️ IBM Releases Hybrid Cloud Mesh✍️ Encora Announces the Acquisition of Softelligence 👥 Gong Partners with Microsoft Dynamics 365...and more!

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Tealium Appoints Industry Veteran Rob Coyne

Tealium, a leading customer data platform (CDP), has made an exciting announcement regarding the appointment of Rob Coyne, an industry expert, as the new Senior Vice President and Managing Director of the EMEA region. Coyne's arrival brings valuable leadership to the company as he takes charge of EMEA sales teams, spearheads the development of effective success strategies, and drives accelerated revenue growth.

IBM Releases Hybrid Cloud Mesh

During the ONUG event, IBM introduced a groundbreaking SaaS solution called IBM Hybrid Cloud Mesh, specifically designed to empower enterprises in managing their hybrid multi-cloud infrastructure.

Built around the concept of "Application-Centric Connectivity," this offering leverages automation to streamline the process, management, and observability of application connectivity across public and private clouds. With IBM Hybrid Cloud Mesh, modern businesses can effectively operate their infrastructure across hybrid multi-cloud and diverse environments, ensuring seamless integration and enhanced efficiency.

Encora Announces the Acquisition of Softelligence

Encora, a global next-gen digital engineering provider, today announced that it has acquired Softelligence, a Romanian software engineering services provider. The acquisition is expected to close in mid-2023.

Softelligence has a team of over 300 engineers and professionals with expertise in software engineering, artificial intelligence, and automation. The acquisition will allow Encora to establish its first delivery centres in Europe and expand its global reach.

Gong Partners with Microsoft Dynamics 365

Gong, the revenue intelligence platform, today announced a partnership with Microsoft Dynamics 365, the leading CRM platform. The integration between Gong and Microsoft Dynamics 365 will allow sales teams to connect their Gong recordings to their CRM data. This integration provides sales teams with insights into their customer interactions that they can use to improve their sales process.

"We are excited to partner with Microsoft Dynamics 365 to help sales teams close more deals," said Amit Bendov, CEO and co-founder of Gong. "This integration will provide sales teams with the insights they need to improve their sales process and close more deals."

Clarivate Launches New Artificial Intelligence Tools

Clarivate, a company which specialises in providing trusted information and insights to accelerate the pace of innovation, today announced the launch of two new artificial intelligence (AI) tools designed to help businesses make better decisions.

The first tool, the Clarivate Brand Landscape Analyzer, uses AI to help businesses assess the risk of trademark infringement. The tool analyzes millions of trademark records and case law to identify potential risks to a business's trademarks. This information can help businesses make informed decisions about how to protect their brands.

The second tool, the Clarivate Trademark Watch Analyzer, uses AI to help businesses monitor their trademarks for potential infringement. The tool tracks new trademark registrations and court decisions to identify potential threats to a business's trademarks. This information can help businesses take proactive steps to protect their brands.

ActiveCampaign Introduces Content Generation Powered by AI

ActiveCampaign, a marketing automation, email marketing, and CRM company, today announced the launch of Content Generation Powered by AI. This new feature uses artificial intelligence to help businesses create high-quality content in minutes.

Content Generation Powered by AI is available now in the ActiveCampaign email designer. To use the feature, simply type in a keyword or phrase and ActiveCampaign will generate a list of relevant content ideas. You can then select an idea and ActiveCampaign will generate a piece of content based on your specifications.

Qlik Acquires Talend

Qlik®, a company which specialises in data discovery and business intelligence, today announced it has closed its acquisition of Talend, a global leader in data integration, data quality, and data governance. The combined entity is led by CEO Mike Capone, completing the latest chapter in the company's strategic vision to deliver best-in-class data integration, data quality, and analytics solutions.

"We are excited to welcome Talend to the Qlik family," said Mike Capone, CEO of Qlik. "This acquisition will allow us to unite our best-in-class data discovery and business intelligence capabilities with Talend's leading data integration, data quality, and data governance capabilities. This will create a powerful platform for our customers to accelerate their data-driven transformation."

Meta Previews AI-Based Ad Tools

Meta, the parent company of Facebook and Instagram, today previewed a new suite of AI-based ad tools that will help advertisers create more effective ads. The tools include:

  • Advantage+ creative standard enhancements: This tool will automatically apply ad enhancements – like adjusting brightness, aspect ratios and text placement – in order to improve the performance of each campaign.
  • Advantage+ creative suggestions: This tool will suggest different ad creatives based on the advertiser's goals and target audience.
  • Advantage+ creative optimization: This tool will help advertisers optimize their ad creatives for performance.

The AI-based ad tools are still in development, but Meta says they will be available to all advertisers in the second half of 2023.

"We are excited to preview these new AI-based ad tools," said Meta's VP of Ads Product Management, Dan Levy. "These tools will help advertisers create more effective ads, which will lead to better results for their businesses."

Demandbase Enhances Smarter Sales Intelligence Solution

Demandbase, the Smarter GTM™ company that helps B2B organizations hit their revenue goals, today announced improvements to its Smarter Sales Intelligence solution. With these enhancements, Demandbase is making it easier for sales reps to identify, engage, and close more deals.

The new features include:

  • Prescriptive sales dashboards: These dashboards provide sales reps with personalized insights into the accounts and people they should be targeting. The dashboards include information such as account engagement, historical activity, and contact data.
  • Recommended contacts: This feature proactively informs sales reps which people they should focus on, even when they are not in the CRM. The feature delivers contact information such as email and mobile phone numbers.
  • Account scoring: This feature helps sales reps prioritize accounts based on their likelihood to close. The score is based on a variety of factors, including account engagement, historical activity, and contact data.

These enhancements are designed to help sales reps save time and close more deals. By providing sales reps with the right information at the right time, Demandbase is helping B2B organizations hit their revenue goals.

Papirfly Acquires Keepeek SA

Papirfly, a brand management platform, announced today that it has acquired Keepeek SA, a software solutions provider of Digital Asset Management (DAM). The acquisition is part of Papirfly's efforts to develop and grow its position as one of Europe's top creators of brand management solutions.

Keepeek is a leading DAM provider in France, with a strong customer base of over 500 organizations. The company's DAM solution helps organizations to manage, store, and share their digital assets more effectively.

The acquisition of Keepeek will enable Papirfly to offer its customers a more comprehensive brand management solution.

Inspired Thinking Group (ITG) Acquires ReviewStudio

Inspired Thinking Group (ITG), a global marketing agency, announced today that it has acquired ReviewStudio, a leading provider of creative workflow and online proofing software. The acquisition will enable ITG to offer its clients a more comprehensive and integrated creative workflow solution.

ReviewStudio's software helps marketing teams to collaborate more effectively, streamline their review and approval processes, and improve the quality of their creative work. The company's platform is used by some of the world's leading brands, including Coca-Cola, Nike, and Unilever.

MarTech News Round-up – over and out.

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