MarTech News: Round-Up 09/06/23

This Week in Martech: ✍️ Jellyfish Acquired by The Brandtech Group ⚙️ Demandbase Announces Demandbase Buying Group AI ⚙️ Integrate Launches App ✍️ Apple Buys AR headset Startup Mira... and more!

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Jellyfish Acquired by The Brandtech Group

The Brandtech Group has recently completed the full acquisition of Jellyfish, a prominent digital media and marketing group. This strategic move has propelled their combined revenue to surpass the impressive milestone of $1 billion.

Jellyfish, established in 2005 by its CEO Rob Pierre, operates across an extensive network of 38 offices and boasts a workforce of over 2,000 skilled professionals. The company has earned a reputable track record, collaborating with esteemed clients including Google, Uber, and Netflix.

Demandbase Announces Demandbase Buying Group AI

Demandbase, a prominent GTM™ company, has unveiled AI-powered buying groups to revolutionise the B2B landscape. With the launch of Demandbase One™, they have emerged as industry leaders by harnessing cutting-edge generative AI technology.

By analysing millions of data points, drawing from an extensive database of over 150 million B2B contacts and comprehensive advertising, intent, and engagement data, the platform generates dynamic B2B buying groups.

These groups are equipped with assigned roles, personas, and recommended new contacts. Additionally, Demandbase One™ aggregates buying signals across the group, streamlining engagement processes and providing a distinct competitive advantage.

Salesforce Unveils Marketing GPT

Salesforce, a CRM company, has launched two new AI products: Marketing GPT and Commerce GPT. These offerings bring powerful capabilities to marketers and brands, enabling them to enhance their customer experiences.

Marketing GPT automates personalised email generation, smarter audience segmentation, and tailored marketing journeys. This empowers marketers to engage with customers on an individual level, leading to more effective marketing campaigns.

Commerce GPT empowers brands to provide personalized shopping experiences that adapt to customers' needs. By leveraging GPT-powered dynamic buying journeys, businesses can offer customized offers and seamless interactions, ensuring customers receive relevant recommendations and enjoy a smooth purchasing process.

Salesforce's introduction of Marketing GPT and Commerce GPT demonstrates their commitment to advancing AI solutions, allowing businesses to leverage technology for improved customer engagement and satisfaction.

Integrate Launches App

Integrate, a demand generation and acceleration platform, has revealed its plans to release a new application called Mobile Connect.

This app aims to assist B2B marketers in collecting lead data while on the go, particularly during third-party events. Mobile Connect will be conveniently downloadable from iTunes and the Android app stores in the third quarter.

Users will be able to capture lead data by taking pictures of badges or business cards, and there will also be an option to transcribe lead information directly within the app. The collected data can then be seamlessly transferred, via the Integrate Demand Acceleration Platform, into CRM and marketing automation systems.

Apple Buys AR Headset Startup Mira

According to a report from The Verge, Apple Inc. has made an acquisition of Mira, a Los Angeles-based augmented reality (AR) startup known for developing headsets for various companies, including the U.S. military.

The news was initially revealed through a post on Mira CEO's private Instagram account and confirmed by an individual familiar with the situation. Interestingly, this acquisition follows closely after Apple's recent announcement of their own high-priced augmented reality headset called the Vision Pro.

This move signifies one of Apple's most daring ventures since the introduction of the iPhone over a decade ago, as they enter a market that has long been dominated by Meta Platforms.

DAS Technology Acquires 3 Birds

DAS Technology, a prominent Customer Data and Experience Platform (CDXP) technology company, has successfully acquired the assets of 3 Birds. Recognized as a top CDXP™ technology company offering SaaS-based marketing, analytics, and consumer engagement solutions, 3 Birds brings valuable expertise to the table.

This strategic acquisition positions DAS Technology as the largest provider of CDXP™ services in the automotive and specialty vehicle markets, serving an extensive network of over 9,200 retailers, partners, and Original Equipment Manufacturers (OEMs).

The acquisition not only bolsters AI and data mining capabilities but also expands the range of advanced analytic data sets available to identify and target consumer engagement opportunities.

Predibase Raises $12.2 Million

Predibase, a machine learning platform, has made an exciting announcement today. They have successfully secured an expansion of $12.2 million in funding for their Series A round, with Felicis leading the investment.

This expansion comes as an addition to their previous funding of $16.25 million from last year. Furthermore, Predibase has also declared the general availability of its low-code, declarative ML platform designed specifically for developers.

Elementl Raises $33 Million

Elementl, a startup focusing on building a data platform using the popular Dagster orchestrator, has secured $33 million in a Series B funding round led by Georgian.

The round also included participation from new investors 8VC and Human Capital, as well as existing investors Sequoia, Index, Amplify, Hanover, and Slow. With this funding, the company's total funding now stands at $48.8 million.

This investment will enable Elementl to continue developing its data platform and expand its capabilities.

MarTech News Round-up – over and out.

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