MarTech News: Round-Up 30/09/21

This Month in Martech: Mirakl Bags €473.39M. Optimove Obtains $75M. Smartosc And Antsomi Partner. Accenture Buys BIIT Consulting And Experity. Sendinblue Acquires Three E-Commerce Marketing Companies For €40M. Semrush Integrates with Monday.Com. Emplifi Acquires Go Instore. Gupshup Acquires Dotgo. 

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Mirakl Bags €473.39M At A Valuation Of €2.98B

Marketplace platform Mirakl has raised €473M in its Series E round of funding. This has lead to its valuation more than doubling since its $300M series D funding round. The company is now valued at more than $3.5B. 

Optimove Obtains $75M

Optimove, a CRM marketing company, has announced it has raised $75M. This investment was led by global growth investor Summit Partners. 

“In the last 18 months, digital consumption grew like never before,” Optimove Founder and CEO Pini Yakuel said in a statement. “As a result, the cost of acquiring new customers has skyrocketed, while customer loyalty took a deep dive. Now, more than ever, brands understand the urgency to invest in existing customers to drive growth.”

Smartosc And Antsomi Partner 

E-Commerce solution agecy SmartOSC has partnered with martech company Antsomi, in order to provide customers with an end-to-end omnichannel retail solution powered by a CDP. 

According to SmartOSC, the Antsomi CDP will be "an excellent additional tech stack" to improve its offerings, particularly in omnichannel customer experience and marketing orchestration.

Accenture Buys BIIT Consulting And Experity

Accenture has announced its intent to acquire Experity, a provider of cloud-based customer experience solutions. This is on top of their acquisition of BIIT Consulting, a firm that helps organisations manage and extract insights from their data. 

Accenture suggests the move solidifies their position in the AI and data-led transformation market, as well as continuing to enhance their ability to "help [their] clients grow in ways that are critical to their long-term success,” according to Flaviano Faleiro, Accenture Interactive’s president for Growth Markets. 

Sendinblue Acquires Three E-Commerce Marketing Companies For €40M

SendinBlue, a cloud-based digital marketing platform, has announced three acquisitions of e-commerce marketing companies, totalling $47M. 

The companies acquired are; Chatra, a live chat messenger app, Metrilo, a customer analytics marketing platform, and PushOwl, an app that offers web push notifications.

“Acquiring Metrilo, Chatra and PushOwl are part of Sendinblue’s longer term vision to expand our marketing capabilities and dive into the growing e-commerce space,” said Armand Thiberge, CEO, Sendinblue. 

Digital Marketing Leader Semrush Integrates with Monday.Com

Semrush, a online visibility management SaaS platform, has announced it's integration with, a cloud-based work operating system. 

"The integration of Semrush data into is a great example of how digital marketing services and a Work OS can complement and enhance each other’s strengths.

This integration will facilitate stronger decision-making processes and cross-team collaboration. We look forward to further cooperation to make digital marketers’ workflows even more effective," says Eugene Levin, Chief Strategic Officer of Semrush.

Emplifi Acquires Live Commerce Software Provider Go Instore

Emplifi, a unified customer experience platform, has acquired Go Instore, a video-powered retail platform. The companies hope that this move will give B2C brands faster connection-to-conversion experiences in-store and online. 

“We are thrilled to welcome Go Instore into the Emplifi family with their outstanding people, platform, culture and fantastic customers,” said Emplifi CEO Mark Zablan.

“This acquisition marks another important milestone on our journey towards being the CX platform of choice for brands who want to give their customers great experiences at every touchpoint on their journey. "

Gupshup Acquires Dotgo

Gupshup, a conversational messaging company, has announced its acquisition of Dotgo, a rich communication services (RCS) start-up. 

The move will strengthen Gupshup's platform, which are "becoming the key to business-customer interactions, and the RCS messaging channel is a critical enabler,”  according to Beerud Sheth, co-founder and CEO of Gupshup.


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