MarTech News: Round-Up 14/10/21

digital transformation course with tom goodwin

This Week in Martech: 6sense Buys Slintel for B2B Data. Alteryx Announces Acquisition of Hyper Anna. Brightcove introduces B2B streaming tool CorpTV.

Trellis to Acquire Apixibot. Funnel raises $66M pre-IPO. Treasure Data Announces Launch of ‘CDP for Service’. Duality raises $30M in Series B. Gretel AI raises $50M in Series B.

Martech News Gif

6sense Buys Slintel for B2B Data

6Sense, the account engagement platform, has announced its acquisition of Slintel, a provider of business-driven technographic data. This is following the company's recent acquisition of Fortella, and its 114% year-over-year revenue growth. 

"The acquisition of Slintel further propels our powerful AI-driven predictive capabilities, giving our customers rocket fuel to accelerate sales velocity and predictable revenue growth," said Jason Zintak, CEO of 6sense.

Alteryx Announces Acquisition of Hyper Anna

Alteryx, an analytics automation company, has acquired Hyper Anna, a cloud platform for generating artificial intelligence-driven automated insights from data. 

This move will allow Alteryx to automate the end-to-end analytic pipeline from data sources to AI-driven insights. 

Brightcove introduces B2B streaming tool CorpTV

Video technology company Brightcove has introduced a new tool CorpTV, which aims at providing a platform to B2B marketers looking to launch Netflix-style streaming content. 

“Companies for the first time have an opportunity to cut through the noise, transcend static websites, and enthral the people they want to connect with,” said Brightcove CMO Jennifer Griffin Smith.

“The secret is thinking like a media company and engaging audiences, driving greater brand awareness, creating new revenue streams and brand loyalty. 

Trellis to Acquire Apixibot

Trellis, a SaaS start-up, has entered into an agreement to acquire Apixibot, a company that provides an ad optimisation platform. 

"Joining forces with Trellis and applying our technology to their innovative platform for e-commerce merchants was a significant opportunity in a fast-growing market segment," says Parm Gill, Founder and CEO of Apixibot

Funnel raises $66M pre-IPO

A company which has built a no-code platform to manage data, has announced $66M in funding, self-described as "pre-IPO". This means it will likely be its last before it files to go public - possibly within the next six to 18 months. 

Fourth Swedish National Pension Fund and Stena Sessan co-led the round, with previous backers Balderton Capital, Eight Roads participating, among others. 

Treasure Data Announces Launch of ‘CDP for Service’

Treasure Data, the CDP company, has announced the launch of CDP for Service, the first in a new suite of solutions for applications beyond marketing. 

The new platform unifies privacy-protected data across all customer touchpoints, providing customer service teams with real-time data and insights needed to personalise interactions. 

Duality raises $30M in Series B

Duality has announced it has raised $30M in a series B funding round. The provider of privacy-enhanced data collaboration solutions now has a total funding of $49M. 

The round was led by LG Technology ventures. Duality will use the fund to expand its go-to-market operations, advance its partnerships with tech vendors, and cement its product and tech leadership in the fields of privacy ML and PETs. 

Gretel AI raises $50M in Series B

Gretel AI, which provides tools to make it easier for engineers to create anonymised, synthetic data sets based on actual data in order to train ML models, has closed $50M in funding. This Series B will be used to get the company to the next stage of development. 

Anthos Capital is leading the round with Section 32 also participating alongside Greylock and Moonshots Capital.

This round puts the company's valuation at between $320-$350M. 

MarTech News Round-up – over and out.

Have you got some martech news you think we should be shouting about? Let us know at for a chance to be featured. 

Not much of a reader? You can check out our weekly News Round-Up videos on our LinkedIn hosted by our very own Carlos Doughty.