MarTech News: Round-Up 21/10/21

This Week in Martech: Acxiom Partners with Adobe. Conscia and Contentful Team Up. Coveo Acquires Qubit. IronSource Buys Tapjoy. inMobi Buys Appsumer. Stagwell’s PRophet partners with PeakMetrics. VHT Acquires Survey Dynamix.Martech News Gif

Acxiom Partners with Adobe

Acxiom, a customer intelligence company, has announced that Acxiom Real Identity will be integrated with Adobe Experience Platform. This will provide digital personalisation, ad delivery, and identity resolution and management. 

“Enterprise brands using Adobe Experience Platform can now leverage the scale, speed and precision of Acxiom's award-winning Real Identity technology to unlock the power of Adobe's Real-Time Customer Data Platform,” said Eugene Becker, general manager and executive vice president at Acxiom.

Conscia and Contentful Team Up

Content intelligence platform Conscia has announced a new partnership with Contentful, a content platform for digital-first business.

The launch coincides with Conscia's Unity app launch — which works to connect content from multiple Contentful spaces and other applications

Coveo Acquires Qubit

Coveo, a company which uses artificial intelligence to improve digital experience, has acquired Quibit, a personalisation specialist. 

“Qubit’s IP and expertise comes at a perfect time as enterprises turn to AI-driven solutions to provide highly relevant responses, offers and recommendations to their customers at scale. Adding Qubit’s capabilities to the Coveo Relevance Cloud™ platform helps us accelerate the delivery of new incremental innovations to further personalize digital commerce experiences,” said Louis Têtu, Coveo Chairman and CEO.


IronSource Buys Tapjoy

App platform IronSource announced it has acquired mobile ad and app monetisation company Tapjou for $400M. This move will lead to Tapjoy's technology being integrated into IronSource's platform. 

The transaction is expected to close by the end of March 2022.

inMobi Buys Appsumer

InMobi is to acquire Appsumer, a UK-based performance insights platform for mobile app advertisers. The Adtech firm is making this move recently after it's launch InMobi Telco, which aims to help mobile carriers and handset makers optimise their customer experiences. 

Stagwell’s PRophet partners with PeakMetrics

PRopher, a AI-driven SaaS platform to help predict earned media interest, has announced a partnership with PeakMetrics, a ML-powered media monitoring and narrative analytics platform.

"Together, PeakMetrics and PRophet are bringing unmatched data-driven media relations insights and capabilities to brands and agencies alike," said Aaron Kwittken, founder and CEO of PRophet. 

This round puts the company's valuation at between $320-$350M. 

VHT Acquires Survey Dynamix

VHT, a provider of customer-experience software, has acquired Survey Dynamix. The move to buy the provider of customer-feedback tech will enhance VHT's Mindful customer call-back capabilities. Financial terms of the deal were not disclosed.

MarTech News Round-up – over and out.

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