Q&A: Meet...#MarTechFest Global Speaker Wyatt Bales

BluprintX_Wyatt BalesMeet Wyatt! With over a decade of martech experience under his belt, he's got industry knowledge in bales. 

In fact, he started Uber's B2B CRM practise, growing the brand into the global monolith it is today. 

He's also got an Eagle Scout Award from the Boy Scouts of America. So, if you need someone who can gather business or solution requirements, or a bundle of good quality firewood, Wyatt's your guy.

We want to hear about you! Give us a quick overview of what your company does and your roles and responsibilities there!

BluprintX is a global martech, salestech, and work management consulting firm. We are a collection of expert advisors from start ups, platform vendors, and global conglomerates. As EMEA Managing Director, I’m responsible for all our European practices.

What, in your opinion, makes a great #MarTechFest Global presentation?

Unique insights which you can’t easily find reading a blog or community post.

What bull$hit marketing advice do you hear too often?

Talk about improving conversion rates and funnel volume without any specific examples of how.

What’s your biggest martech/ marketing ops gripe? Don’t hold back!

It’s 99% buzzwords with little specificity.

We’ve all read about Mark Wahlberg’s insane 2:30am morning routine, filled with golf and cryo-chambers. What’s your personal morning routine?

3x short news podcasts while I make granola, Greek yogurt, raspberries, chia seeds, with honey breakfast bowl.

What up-and-coming trend do you predict will take the industry by storm?

Conversational marketing will move from annoying bots to Slack with actual inside sales chatting.

What was your first marketing job, and how did it help you develop in the industry? 

Analyst at Unilever pulling Walmart data dumps of shelf placement performance. Made me realize how the big shops who have been around the block value hard data a lot more than empty buzz word start ups in the valley.

If you could recommend one book, podcast, tv show, magazine, piece of bathroom stall graffiti etc. etc. what would it be?

Post Corona by Scott Galloway

What is your favourite marketing campaign of all time?

Cinco de Mammo by Mass Gen Hospital


Can our audience expect any future projects on the horizon, personal or professional?

Yes, stay tuned for BluprintX to heavily be leaning into Community and Partner Portal projects.

Wyatt will be speaking at #MarTechFestGlobal on October 22! Book your tickets here.