MarTech News: Round-Up 25/11/21

This Week in Martech:

BluprintX Acquires Work Management Australia.

Spotler Group Acquires Pure360. Lacework Raises $8.3B. Mixpanel Raises $200M. Treasure Data Debuts Trusted Foundation.


Braze’s IPO Raises $520M. Conductor Raises $150M. Snowflake Partners with Zeta CDP and Ketch. Terminus Integrates with Crossbeam. Bizzabo Acquires Klik. Mixpanel Raises $200M Series C. ThoughtSpot Raises $100M. Salesforce Buys Narrative Science. Credera Acquires BrightGen.

Martech News Gif

BluprintX APAC Acquires Work Management Australia

BluprintX, the Martech, Salestech, and  Work Management consultancy, has acquired Work Management Australia.

This move will see WMA becoming part of the global BluprintX family, and will strengthen BluprintX's Adobe Stack, enhance its work management services, and provide a platform for further growth. 

Graham Porter, BluprintX APAC, founder and CEO, said: “While our roots are firmly in Marketo, joining BluprintX has supported us to grow our wider tech stack. Bringing WMA into the fold now is a prime opportunity to further expand into Work Management with an experienced and highly respected team.”

Spotler Group Acquires Pure360

Spotler, the B2B marketing automation platform, has added Pure360 to its marketing technology portfolio. Pure360, who delivers functionality built round the needs of B2C marketers, will accelerate Spotler's growth and investment in the UK market. 


Lacework Raises $1.3 Billion

The data-driven cloud security platform has announced it has grown to a $8.3B valuation after raising $1.3B in growth funding. 

The series D funding round was led by existing investors Sutter Hill Ventures, Alttimer Capital, D1 Capital Partners, and Tiger Global Management, as well as a number of new investors. 

Mixpanel Raises $200M

Seven years after its last venture investment, product analytics solution Mixpanel has secured a $200M series C growth investment. This means the company has raised $277M in total, and has reached a $1.05B valuation. 

Treasure Data Debuts Trusted Foundation

Customer Data Platform Treasure Data has introduced the Treasure Data Trusted Foundation

The suite is designed to enable marketers to manage all data privacy and consent preferences related to individuals in the unified customer data record with data access permissions and controls. 

Braze’s IPO Raises $520 million

Customer engagement software maker Braze has priced its IPO above a marketed range to raise $520M. 

The company and investors sold 8M shares for $65 each, after marketing them for $55 to $60. 

Conductor Raises $150M

Conductor, an enterprise organic martech company, has announced a $150M funding round, led by Bregal Sagemount. The funding round brings the company's total valuation to half a billion dollars. 

Snowflake Partners with Zeta CDP and Ketch

Cloud data platform Snowflake has partnered with Zeta's CDP and identity graph. This follows the news earlier this week Snowflake had welcomed data security company Ketch as an Accelerated Governance Partner.

Terminus Integrates with Crossbeam

Cloud data platform Snowflake has partnered with Zeta's CDP and identity graph. This follows the news earlier this week Snowflake had welcomed data security company Ketch as an Accelerated Governance Partner.

Bizzabo Acquires Klik

Bizzabo, the event experience operating system, has acquired tech startup Klik. The Montreal-based company has pioneered smart wearable technology to power experiences at live events. 

ThoughtSpot Raises $100 Million

ThoughtSpot, a cloud-first analytics vendor, has raised $100M in venture capital funding, bringing its total valuation to $4.2B. The round was led by March Capital, a new investor in ThoughtSpot. 

Salesforce Buys Narrative Science

Salesforce has reached an agreement to acquire Narrative Science, a data storytelling vendor. Upon closing, the company will become part of Tableau.  A spokesperson for Tableau confirmed the acquisition, but said there will be no official announcement from Salesforce or Tableau. 

Credera Acquires BrightGen

Credera, a consulting firm, has acquired BrightGen, a Salesforce Summit Partner. The terms of the deal remain undisclosed. 

Justin Bell, President and CEO of Credera said: "We saw in BrightGen a clear strategic fit, as well as a strong cultural alignment with shared values for excellence and integrity."

MarTech News Round-up – over and out.

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