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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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MarTech News: Round-Up 18/11/21

This Week in Martech:

Litmus Acquires Kickdynamics. Workato Raises $200 Million At A $5.7B Valuation. Accenture Buys Clearedge. Vimeo Announces Plans To Acquire Wibbitz And WIREWAX. Audiocodes Acquires Callverso. Genesys Buys Pointillist and Exceed.Ai. Lusha Raises $205 Million 

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Litmus Acquires Kickdynamic

Litmus, a email marketing company, has announced the acquisition of Kickdynamic, an AI content automation solution. 

“In joining forces with Litmus, the pioneer and market leader in the email space, we have a unique opportunity to enable leading brands with the power of dynamic content,” said Matt Hayes, CEO and co-founder of Kickdynamic.

Workato Raises $200 Million At A $5.7B Valuation

Business software provider Workato has raised $200M, tripling the company's valuation to $5.7B. This is its second big funding round this year. 

Accenture Buys Clearedge

Accenture has acquired ClearEdge, a procurement spend management firm.

Terms of the transaction were not disclosed, but Manish Sharma, group chief executive of Accenture stated:

“We’re delighted to welcome ClearEdge to our team, adding significant IT category expertise to our procurement business while extending our ability to deliver value for clients.”

Vimeo Announces Plans To Acquire Wibbitz And WIREWAX

Digital video platform Vimeo has acquired two video tech companies this week; WIREWAX and Wibbitz.

WIREWAX, a interactive video organisation, and Wibbitz, an enterprise video creation suite, were both bought for undisclosed fees. 

Audiocodes Acquires Callverso

Audiocodes, a vendor of advanced communication software, has announced it's acquisition of Callverso, a conversational AI solution company. 

The acquisition will enable AudioCodes to add Callverso's conversational AI capabilities to its portfolio of contact centre solutions and Live XC services. 

Genesys Buys Pointillist, And Conversational AI Platform Exceed.Ai

Genesys, a contact centre provider, has acquired journey orchestration vendor Pointillist. The move was made in order to move the company beyond being a contact centre provider. 

Genesys has previously bought conversational AI platform Exceed.ai for the same reason. 

Lusha Raises $205 Million 

Lusha, a B2B prospecting and contact data platform, has announced it raised $205M in it's latest funding round. This brings the companies post-money valuation to $1.5B, with a total raised to date reaching $245M.

All this is after it's $40M Series A in February.

This week's news is sponsored by ON24

 

ON24 empowers organisations to create exceptional webinars, virtual events and personalised content experiences that drive engagement with audiences everywhere.

 

MarTech News Round-up – over and out.

Have you got some martech news you think we should be shouting about? Let us know at hello@martechalliance.com for a chance to be featured. 

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