Is Amazon About to Acquire Hubspot?

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Amazon is reported to have an interest in the acquisition of Hubspot, with reports that one of the Amazon Web Services teams have recommended the move. 

A report from Business Insider suggests a deal worth $38 - $40 billion to purchase Hubspot was pitched internally by the AWS Pinpoint team. 

This team behind the AWS marketing service Pinpoint suggested the acquisition of a rival, namely Hubspot to 'truly go big on marketing cloud', as it believed its own solutions were too difficult to use. 

CRM platform Hubspot currently serves more than 128,000 customers, with a presence in 120 countries worldwide. Earlier this year, it announced it had reached the milestone of $1 billion in annual recurring revenue. 

Hubspot's share price rose by 2% in response to the news of this potential acquisition.