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Martech-Report-22-23

The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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MarTech News: Round-Up 02/12/21

This Week in Martech: Verbit Raises $250 Million Series E. Grammarly Raises $200 million. BluprintX EMEA Acquires Color. DHgate and Google Partner. Pendo Raises $110 million. Daily Raises $40 Million. Ericsson Buys Vonage. Deloitte Acquires Madras Global

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Verbit Raises $250 Million Series E

Voice AI transcription and captioning company, Verbit, has raised $250M in its Series E funding round. 

 

The round was led by Third Point Ventures, with additional participation by existing investors. It's total funding now exceeds $550M since the company's inception. 

 

Grammarly Raises $200 million

Another from the AI space. AI writing aide developer Grammarly has raised $200M. This most recent round puts the company's valuation at around $13B.

“We believe this funding round is a great validation of our business strength,” Rahul Roy-Chowdhury, Grammarly’s global head of product 

BluprintX EMEA Acquires Color

Color Consultancy – one of EMEA’s Salesforce specialists in the education sector is now part of the BluprintX group of global businesses after BluprintX EMEA completed its acquisition of the Salesforce partner.

 

For BluprintX, the move will bolster its #Salesforce stack footprint and strengthen its global value proposition. For Color, the team will now be part of a rapidly growing global group of businesses.

 

DHgate and Google Partner

B2B cross-border e-commerce marketplace DHgate has announced it's partnership with internet giant Google. Together the companies will launch a joint advertisement solution to make it quicker and easier for exporters to market overseas to drive online sales. 

Pendo Raises $110 million

Product analytics and digital adoption platform Pendo has raised $110M, thanks to investment from private equity firm Thoma Bravo.

This news comes only four months after they announced a $150M, at a $2.6B valuation. 

Daily Raises $40 Million

Daily, a provider of WebRTC video and audio APIs that allows developers to build experiences into apps, has raised $40M in Series B funding.

This raises the companies total funding to more that $60M, and was led by Renegade Partners. 

Ericsson Buys Vonage

European telecom vendor Ericsson has agreed to acquire cloud-based communication's company Vonage. This acquisition underlines Ericsson's strategy to expand its presence in wireless enterprise. 

Deloitte Acquires Madras Global

Deloitte Digital, a consultancy focusing on experience, has announced its parent company has acquired Madras Global for an undisclosed sum. This move is expected to enable the company to offer customers support in content production.

 

MarTech News Round-up – over and out.

Have you got some martech news you think we should be shouting about? Let us know at hello@martechalliance.com for a chance to be featured. 

Not much of a reader? You can check out our weekly News Round-Up videos on our LinkedIn hosted by our very own Carlos Doughty.