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Martech-Report-22-23

The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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New at ON24: Meeting Scheduler, Embeddable Target Experiences, and More!

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New at ON24: Meeting Scheduler, Embeddable Target Experiences, and More!

Big changes are coming to the ON24 Platform this month and first on the list are updates to ON24 Engagement Hub and ON24 Target.

This month’s release includes exciting new functionality and enhancements, including a new Meeting Scheduler in Engagement Hub and Target. This release also provides you with the ability to embed your Target content experiences directly onto your website.

Our latest update also makes it easier for your audience to connect to your internal sales, customer success and support teams while also providing more flexibility for you to engage your audience with your best content.

Let’s take a look at these updates to the ON24 Platform now.

NEW MEETING SCHEDULER!

We are always looking for ways to reduce friction in your audience’s content journey. Our previous release made it easier for audiences to enjoy your best live and on-demand content in one place. This release is all about making it easier for them to connect with your teams.

The Meeting Scheduler is available in both Engagement Hub and Target. Audiences can use this feature to find time on sales, support and CSM calendars and easily book meetings.

Meetings can be booked directly from Conversion Tools in your Engagement Hubs and Target experiences. Simply select the Calendar option when configuring a conversion tool, and then define your meeting hosts and schedules. Up to five calendars can be added to the Meeting Scheduler.

ON24 Target Updates

Target Experience Embedding

One of the most popular features of Engagement Hub is its flexibility. You can create a standalone hub into a new page, or you can easily embed a hub on your company’s website.

We’re excited to bring that same functionality to Target. This update will provide you with even more flexibility when it comes to delivering content to your audience.

The embed code can be found by clicking the “Embedded Target Experience” checkbox in the Attributes tab.

The width of the embed is automated and height is set to 100%. This feature also empowers users to see where the Target embed code is active on their website in a convenient list.

TARGET DOUBLE OPT-IN

We’re making your Target content experiences more secure by introducing Double Opt-In. Once checked, the registrant will be required to complete their registration via a confirmation email before they can access the page.

This setting can be configured for each individual Target content experience, allowing you to turn this feature on and off as you see fit. Double Opt-In can be turned on in the Registration section of the Attributes tab.

For a full rundown of everything included in this release, as well as a sneak peek of what’s coming to ON24 Webcast Elite, register for this Product Innovation Webinar.

For full details on our latest updates, check out our release notes here.