MarTech News: Round-Up 06/01/22

This Week in Martech:

Integrate Receives Investment From Audax. Integral Ad Science Acquires Context. Mastercard To Acquire Mcdonald’s Dynamic Yield. ON24 Announces New Integrations With Drift. Atmosphere Raises $100M. Eckoh Acquires Syntec for $41m. Exotel Raises $40M

Martech News Gif

Integrate Receives Investment From Audax Private Equity

Integrate, the B2B Precision Demand Marketing company, has announced a major investment from Audax. This move will allow Integrate to invest in their Demand Acceleration Platform, as well as increasing global expansion, and new acquisition opportunities. 

Integral Ad Science Acquires Context

Digital media quality assurance organisation IAS (Integral Ad Science) has acquired digital content classification company Context. 

This acquisition will add to Integral Ad Science's current media classification and contextual targeting capabilities.

“The acquisition of Context builds on our existing capabilities and accelerates our product roadmap, particularly in video classification for social media and CTV applications,"  says IAS CEO, Lisa Utzschneider.

Mastercard To Acquire Mcdonald’s Dynamic Yield

Mastercard and McDonald's have entered into an agreement for the financial services corporation to acquire McDonald's personalisation platform and decision engine company, Dynamic Yield. 

Dynamic Yield delivers individualized product recommendations, offers and content based on a range of factors, including past purchases, using AI and other tech. 

”The notion of going into a store or opening a webpage to find an experience perfectly tailored to you is no longer farfetched. It’s a reality that more brands are deploying and more consumers expect," says Raj Seshadri, President of Data & Services at Mastercard.

ON24 Announces New Integrations With Drift

On24, a company which provides live and on-demand webinar, custom virtual conference, and content experiences, will now offer new integrations following its integration with Drift. 

Joint customers will now be able to combine Drift activity and conversational data with attendee and first-person engagement data from ON24 digital experiences. Drift is available now for ON24 Webcast Elite, ON24 Engagement Hub, and ON24 Target. Integration of Drift data with third-party marketing and sales applications through ON24 Connect is planned for availability in early 2022.

Atmosphere Raises $100M

Atmosphere, a company providing streaming TV entertainment for businesses, has announced a new $80M Series C funding round. The round was led by Sageview Capital, with participation from existing investors, and a $20M debt facility from Bridge Bank. 

In total, the company has now raised over $140M. 

Eckoh Acquires Syntec for $41m

Eckoh, a Customer Engagement Security Provider, has acquired Syntec for $41M. Syntec is a company specialising in secure payment solutions for contact centres, and will be used to improve Eckoh's Customer Engagement security solutions. 

Exotel Raises $40M

Exotel, which offers a full-stack platform including contact centre, APIs, voice and chat bots,  has raised $40M in its latest round. This comes just three months after securing $35M in funding. Steadview Capital led the company's Series D, which brings Exotel's total raised to about $100M in the last 12 months. 

MarTech News Round-up – over and out.

Have you got some martech news you think we should be shouting about? Let us know at for a chance to be featured. 

Not much of a reader? You can check out our weekly News Round-Up videos on our LinkedIn hosted by our very own Carlos Doughty.