MarTech News: Round-Up 09/12/21

This Week in Martech:

Optimizely Acquires Welcome, PROS Acquires EveryMundo, Bitly Announces Acquisition of Egoditor, 8×8 Buys Fuze Integrated Communications Platform, MeritB2B Acquires True Influence, Genesys Raises $580 Million. SilverTree Equity and Perwyn Acquire SALESmanago.

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Optimizely acquires Welcome

Optimizely, a digital experience platform provider, has announced it is acquiring Welcome. Welcome brings together marketing platform capabilities, marketing resource management, and digital asset management into a single solution. 

“By combining Welcome’s campaign planning, content production and asset management capabilities with Optimizely’s existing breadth of digital experience solutions, we empower marketers to rapidly launch campaigns and control the optimization of every digital touchpoint which results in growth for the business," said said Alex Atzberger, CEO of Optimizely.

PROS Acquires EveryMundo

Pros, which provides SaaS solutions, has acquired digital offer marketing firm EveryMundo for $90M.

PROS also has many clients outside of the airline sector, and it plans to offer EveryMundo’s tools to these customers as well.

Bitly announces acquisition of Egoditor

Link management company Bitly has announced its acquisition of QR-code company Egoditor. Terms of the transaction were not disclosed, but will result in a combined company with over 5M active users, 180 employees, and $75M in annual revenue. 

8×8 Buys Fuze Integrated Communications Platform for $250 Million

Cloud-based communications platform 8x8 has agreed to pay $250M for Fuze, a cloud platform for voice and video meetings. 

“The acquisition of Fuze expands our operational scale and extends our global presence as we meet enterprise demand for our XCaaS integrated UCaaS and CCaaS solution," said 8x8 CEO Dave Sipes in a statement.

MeritB2B Acquires True Influence 

MeritB2B, a provider of B2B data, analytics and performance marketing solutions, has announced its acquisition of True Influence, an intent-based data and marketing provider.

“With the combination of MeritB2B and True Influence, the B2B industry and B2B CMOs get the best data-driven marketing solution for their business, including robust demand generation and technology enabled ABM capabilities that are truly future-proof,” said Rob Sanchez, CEO of MeritB2B. 

Genesys Raises $580 Million

Genesys is now valued at $21B after it raised $580M in its latest funding round. The enterprise software maker hopes this will help accelerate the company's leadership in the Experience as a Service market globally. 

SilverTree Equity and Perwyn Acquire SALESmanago.

Perwyn, a private equity and growth capital investor, has acquired SALESmanago, together with its co-investor SilverTree Equity. Perwyn and SilverTree have committed to significant growth equity to fuel SALESmanago’s expansion.

MarTech News Round-up – over and out.

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