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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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MarTech News: Round-Up 16/12/21

This Week in Martech:

Twitter Buys Messaging Platform Quill .Microsoft And Adobe’s Partner On Productivity. Graphcms Joins Independent Tech Group Mach Alliance. Samsung Ads Rolls Out Data Partnership With Major Marketing Platforms.

Fubotv Acquires Ai Vision Platform Edisn.Ai . Ryder To Acquire Whiplash. Snaplogic Raises $165 Million Series H. Inrupt Raises $30 Million Series A. Criteo To Buy Iponweb For $380 Million

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Twitter Buys Messaging Platform Quill

 

Twitter has acquired Slack-like messaging app Quill. Nick Caldwell, general manager for core tech at Twitter, described Quill as a “fresher, more deliberate way to communicate. We’re bringing their experience and creativity to Twitter as we work to make messaging tools like DMs a more useful & expressive way people can have conversations on the service.”

The app will now shut down, but the team will be joining Twitter's Experience org.

Microsoft And Adobe Partner On Productivity

 

Microsoft and Adobe are partnering up to improve PDF productivity. Adobe Sign will now be fully compatible with Microsoft Teams. Plus, the mobile versions of Microsoft Edge will support Liquid Mode, which uses Adobe's AI to improve PDFs.

"I am thrilled to deepen our partnership with Microsoft to reimagine a modern, secure, and connected workplace that helps employees thrive," said senior vice president and general manager of Digital Media at Adobe, Ashley Still.

GraphCMS Joins Independent Tech Group Mach Alliance

GraphCMS, the company behind content federation platform GraphQL, has announced it has joined the MACH Alliance last week. 

The MACH alliance works as an independent group of tech companies, of which GraphCMS will now work with closely. 

Samsung Ads Releases Data Partnership With Major Marketing Platforms

Samsung Ads introduced its Samsung Onboarding Partner Programme, which will allow marketers to access cuarted audiences through data partners. These partners inlcude Adobe, Experian, LiveRamp, Merkle and Oracle.

Advertisers will also have access to Audience Advisor, a media planning guidance service.

Fubotv Acquires Ai Vision Platform Edisn.Ai

Edisn.ai, a technology which can recognise and track important elements in live video feeds, including athletes, actors, brand logos, and products, has been acquired by fuboTV. 

FuboTV, a live sports-focused streaming service, hopes the move will increase their capabilities for delivering an immersive experience for brands.

Ryder To Acquire Whiplash

Ryder, a supply chain, transportation, and fleet management solution, has acquired Whiplash, a scalable e-commerce and omnichannel fulfilment solution. 

The transaction is expected to add $480 million in gross revenue to Ryder’s supply chain solutions business segment in 2022. 

Snaplogic Raises $165 Million Series H

SnapLogic, an enterprise automation company, has announced it raised $165M, at a billion dollar valuation. The round was led by Sixth Street Growth, who will join the SnapLogic board.

The fund will be used to accelerate international expansion, product innovation, and sales and marketing.

Inrupt Raises $30 Million Series A

Tim Berners-Lee's startup Inrupt has raised $30M in its Series A round. Berners-Lee, the creator of the standards of the world wide web, hopes this company will "reshape the internet", by building a platform that gives users control of their data.

“Business transformation is hampered by different parts of one’s life being managed by different silos, each of which looks after one vertical slice of life,” said Berners-Lee in a statement.

“Meanwhile, that data is exploited by the silo in question, leading to increasing, very reasonable, public scepticism about how personal data is being misused.”

Criteo To Buy IPONWEB For $380 Million

Criteo has entered into negotiations to acquire IPONWEB for $380M. The commerce media platform says the acquisition is part of a strategic plan to “deliver the best commerce audiences at scale to both marketers and media owners across the open internet”

MarTech News Round-up – over and out.

Have you got some martech news you think we should be shouting about? Let us know at hello@martechalliance.com for a chance to be featured. 

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