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Martech-Report-22-23

The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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Learning Hub

The Top 10 Instagram Engagement Hacks of All Time (and What's Clubhouse Got to Do with It?)

The secrets behind how Larry blew up his Instagram 

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5 Practical (and Not So Obvious) Tips to Improve Your Marketing Automation Setup Today

This presentation looks the 5 not so obvious tips to improving your marketing automation. For instance, Tip 1: Track Data Source. 

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10 Insights from 1000's of marketing stacks

Catch the founder and CEO of CabinetM Anita Brearton presenting at the inaugural AntiConLX Dial Up (formaerly #MarTechFest Dial Up) in 2020
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What I learned from scaling from 1 to 20 webinars per quarter

The great webinar bonanza. A look into what we've learnt from the events of 2020.

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When Tech Alone is Not Enough: Shifting to a New Perspective

Alina talks about how companies still struggle to get the most out of their technology. 

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Why Diversity Shouldn't Be A Buzzword or KPI

Why Diversity shouldn't be a buzzword or a KPI. The importance of diversity in the industry and how the industry can progress. 

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Why Marketing Operations is the hottest rising profession & how you can capitalize on it

A talk about marketing operations and how organisations are now seeing how important marketing operations are.

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Agile marketing in times of crisis

How to use agile principals and practices to work more effectively in crazy times of change.

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Going back to the basics to avoid the buzzwords & BS

Watch Pulsar's presentation from AntiConLX DialUp on demand
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CDPs - Architecting your data to your omnichannel delivery

With Harish Kundari, Martech & Digital Lead ASEAN/APAC - Coca-Cola
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AntiConLX DialUp: Creating Predictable and Scalable Revenue

Catch the session from Aaron Ross, CEO and founder of Predictable Revenue - available now on demand
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Marketing stacks - Developing a Scalable Martech Stack

Most marketers run into issues when trying to grow their existing stack. This presentation discusses how we can do better under pressure. This can be an opportunity to get the most out of your..

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