The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.


Learning Hub

AntiConLX DialUp B2B: 2022 Demand Generation Playbook Unpacked

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MarTech News: Round-Up 10/03/22

UserZoom Announces $800M Strategic Development Investment  Omnicom Acquires TA Digital Bynder Acquires GatherContent Brandwatch Acquires Paladin  CrafterCMS Announces Second Round of Financing

What is Lead Gen Technology?

A good lead generation tool provides an efficient and effective solution to increase your customer base and maximise sales. These tools will preferably integrate with existing marketing or CRM..

AntiConLX DialUp B2C: The Definition of Data Driven Marketing Excellence

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Top Five NFTs by Women You Can Buy This International Women's Day

NFTs and cryptocurrencies can offer new opportunities to invest, making finance decentralised and accessible to people from different backgrounds, cultures, and lifestyles. So why is it still a boy's..

Metaverse Marketing Unpacked, with Seth Godin, Steven Bartlett, Joe Pulizzi & Robert Rose

There are predictions out there that the Metaverse could reach the $800B mark by 2024.

The Facts Behind Why Marketing Gamification Works

It's no secret that effective marketing needs to engage the customers in a meaningful way. At Leadfamly, we've always believed that by using game mechanics in your marketing, brands are able to..

Why Precision Demand Marketing Starts With the Demand Acceleration Platform

Today, buyers call the shots, as they should. As a result, we need to rethink our B2B marketing strategies. We need to be buyer-driven and act with more precision, more touchpoints, and greater..

Seth Godin on B2B Personalisation Perfection

What does marketer, speaker, teacher, author, all-round great guy Seth Godin have to say? What does he think about the challenges and opportunities of perfecting a personalisation strategy? What he..

Growth Hacking: Stats and Trends for 2022

Some key growth hacking statistics and trends for 2022. Check out how to growth hack, and how to become a growth hacker, through case studies and industry trends.

AntiConLX DialUp B2B APAC: B2B Personalisation Perfection

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MarTech News: Round-Up 03/03/22

Salesloft Announces Partnership with Google Jabmo Joins the ON24 Partner Network LinkedIn Acquires Oribi Dbt Labs Raises $222M Airmeet Raises $35 Million