MarTech News: Weekly Round-Up 19/05/21

This week in MarTech: files for an IPO, SightCall Raises $42M, CallRail Announces Acquisition of PhoneWagon, Digital Marketing Agency ADA secures $60 million, Microsoft Debuts New Webinar Capabilities in Teams, Bambuser Acquires Relatable

Martech News Gif files for an IPO

Productivity software maker has filed to go public on the Nasdaq. The Israeli start-up doubled its annual revenue in 2020, with a net loss of $152 million. It was valued at $2.7 billion in a secondary transaction in its shares last year.

SightCall Raises $42M

SightCall, who has built an augmented reality platform to help field service teams carry out tech and mechanical maintenance, has announced $42 million in funding. It plans to use this to invest in its tech stack with more AI tools. 

CallRail Announces Acquisition of PhoneWagon

CallRail, a marketing platform that helps business accelerate growth with marketing analytics, has announced it has acquired a call tracking software company, PhoneWagon. CallRail also recently received a $56M investment from investors Sageview Capital and Leaders Fund.

ADA secures $60 million

The Axiata-owned digital marketing solutions company, ADA, has secured $60M in funding from the SoftBank Group. The Japanese Telecom group will own 23.07% shareholding of ADA, at an enterprise valuation of $260M. 

Microsoft Debuts New Webinar Capabilities in Teams

Microsoft have extended their web-based offerings by rolling out webinars and PowerPoint Live to Microsoft Teams users. Microsoft Teams users can now hold interactive meetings and webinars for up to 1,000 attendees. 

Bambuser Acquires Relatable

Stockholm-based martech star-up Relatable has been acquired by Bambuser for approximately €19.7M. The purchase will bring together tech for influencer and live video shopping campaigns.

MarTech News Weekly Round-up – over and out.

Have you got some martech news you think we should be shouting about? Let us know at for a chance to be featured. 

Not much of a reader? You can check out our weekly News Round-Up videos on our LinkedIn hosted by our very own, Carlos Doughty.