The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.


MarTech News: Weekly Round-Up 26/05/21

anticonlx global

This week in MarTech: Amazon Buys MGM for $8.5 Billion, Klaviyo Raises $320 million, Zoom Announces Events Platform, Snap Acquires WaveOptics, Pitch Raises $85M, Privacy.com Raises $43M, Twilio Buys Zipwhip and Piano Raises $88M.
Martech News Gif


Amazon Buys MGM for $8.45B

Amazon have reached a deal to acquire MGM for a company record-high. For a cool $8.45 Billion, the e-commerce heavyweight will own a library of content that consists of approximately 4,000 films and 17,000 hours of TV. 

Klaviyo Raises $320 million

Klaviyo, a customer data and marketing automation platform, has announced it has raised $320M in a Series D round of funding. This new financing puts the company value at $9.15B, on a pre-money basis. The company has now raised a total of $675M in funding.

Zoom Announces Events Platform

Zoom has announced a new platform for live events, that will incorporate both in-person and virtual attendance. The platform will allow users to build an event hub to manage and share events, customise ticketing, control access to billing, host events, offer integrated networking, and track statistics. 

Snap Acquires WaveOptics

Snap, the parent company to SnapChat, is set to buy it's AR display supplier WaveOptics for more than $500M. The deal is Snap's largest ever, and is due to the company's focus on the mainstreaming of AR tech. 

Pitch Raises $85M

Pitch, a platform for making and sharing presentations, raised $85M on a $600M valuation. The round was led by Lakestar and Tiger Global, with previous backers Index Ventures and Thrive Capital also participating. 

Privacy.com Raises $43M

Rebranding as Lithic, Privacy.com has raised $43M in its Series B funding round. Lithic, a card issuing platform company, is now expanding its tech into other business models, but will remain focused on its consumer facing product. 

Twilio Buys Zipwhip

Twilio, a cloud communications platform, is to acquire ZipWhip, a provider of toll-free messaging in the US. The transaction is for approximately $850M, in an equal blend of cash and stock. 

Piano Raises $88M

Piano, a PA-based global analytics, personalisation and subscription platform, has raised $88m in series C funding. The round was led by existing investors Updata Partners, with participation from Rittenhouse Ventures and Linkedin. 

MarTech News Weekly Round-up – over and out.

Have you got some martech news you think we should be shouting about? Let us know at hello@martechalliance.com for a chance to be featured. 

Not much of a reader? You can check out our weekly News Round-Up videos on our LinkedIn hosted by our very own, Carlos Doughty.