State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 


MarTech News: Weekly Round-Up 28/04/21

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This week in MarTech:  Extreme Reach Acquires Adstream. ActiveCampaign Raises $240M. HubSpot launches an Operations Hub. Terminus Launches Integration with LinkedIn. Facebook Creates Clubhouse clone. 

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Advertising Company Extreme Reach Acquires Adstream a provider of DAM and analytics solutions.

Extreme Reach, the management solutions business, has acquired Adstream, a provider of DAM, creative logistics, and analytics solutions. Together, the companies will provide brand marketers with an all-in-one brand activation platform. 

ActiveCampaign, a CX Automation Platform company, raises $240M at a $3B valuation.

ActiveCampaign, a company that has built a 'Customer Experience Automation' platform, has closed a $240 million round at funding. The Series C values the Chicago start-up at over $3 billion. This round, like many others recently, has been led by Tiger Global.

HubSpot Launches an Operations Hub.

Hubspot has announced the launch of Operations Hub, a new addition to its CRM platform and suite of tools. The hub will provide a shared systems for operations teams, to allow them to develop a unified revenue operations strategy.

Terminus Launches Next-Gen Audience, Reporting & ROI Integration with LinkedIn Marketing Solutions.

Terminus, a go-to-market platform, has announced its next generation API integration with Linkedin Marketing Solutions. the new capabilities enable mutual customers to extend their Terminus Account Lists onto Linkedin.

Facebook Creates Clubhouse clone Live Audio Rooms. 

Diving into the audio space, Facebook has created its own version of the popular Clubhouse app. The social media giant aims to roll out the feature to everyone by this summer. 

MarTech News Weekly Round-up – over and out.

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