Q&A: Meet...#MarTechFest Dial Up Mini Speaker Joana de Quintanilha

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Meet Joana De Quintanilha! As VIP and VP/Principal Analyst at Forrester, Joana's areas of expertise span digital customer experience, customer experience index research, Agile methods, and more!

She's fluent in Dutch and Portuguese, speaks conversational Spanish, and basic Italian. Very good, zeer goed, muito bem, muy bien, and molto buona!

Just sign up for 'How to Measure Customer Experience to Identify the Ingredients to Success', at our upcoming #MarTechFest Dial Up Mini. And it's completely free. Don't say we don't treat you right.

Take it away, Joana!

So, give us a sneak peak into your Web Sesh!

Journey Orchestration Enables Real-Time Decision Making In Times Of Crisis And Recovery.

Challenge time. Can you summarise ALL of that in three words?

Real-Time Experience Design.

What else should we know about you? 

I speak five languages.

What up-and-coming trend do you predict will take the industry by storm?

Companies will use journeys to stand up emotionally intelligent organizations.

What career advice would you give to your younger self, on how to succeed in marketing and tech?

Be curious about emerging technology.

What's your biggest CX or Journey Orchestration gripe?

Journeys -- not products, channels, or business processes -- are customers' lived realities.

If you could recommend one book, podcast, tv show, magazine, piece of bathroom stall graffiti etc. etc. what would it be?

Dare to lead.

What are your plans for the future? By this I mean what are your upcoming projects, and what are you having for dinner?

Buy a house.

What is your favourite marketing campaign of all time?

Patagonia's “Don’t Buy This Jacket!”


What movie do you wish they'd make a sequel of?

Pitch Perfect (4).

And finally, what bull$hit industry advice do you hear too often?

CX transformation is a one-off project.

Hear more from Joana at her Web Sesh 'Journey Orchestration Enables Real-Time Decision Making In Times Of Crisis And Recovery'!

Click Here to find out about attending #MarTechFest Mini Dial Up - completely free! Just for you, the person reading this. Because I like you that much. You're welcome. 😘