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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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MarTech News: Round-Up 28/07/22

This Week in Martech:  💰 Contentsquare Raises $600M ⚙️ Microsoft Reveals Contact Center Platform ⚙️ Tealium Launches Pharma-Specific Package 👥 Freshworks and ZNet Technologies Partner ⚙️ InfoSum Launches New Data Clean Room Platform 👥 NielsenIQ and Gorillas Partner 💰 Flip Raises $60M

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Contentsquare Raises $600M

Contentsquare, a digital experience analytics company, has announced it has closed a $600M investment round. This is a combination of $400M in Series F equity and $200M in debt financing, bringing their total funding to $1.4B. 

The round was led by Sixth Street Growth, which was joined by new and existing investors. This included Bpifrance, Canaan, Eurazeo, Highland Europe, KKR, LionTree, SoftBank Vision Fund 2, and funds and accounts managed by BlackRock.

Microsoft Reveals Contact Center Platform

Microsoft has unveiled their new Digital Contact Centre platform at Inspire 2022. Microsoft Teams and other digital engagement channels are part of this platform, with Microsoft Dynamics, Microsoft PowerPoint, and Nuance AI also being utilised. 

The contact centre has AI capabilities with self-service experience. live customer engagement, and more. 

Tealium Launches Pharma-Specific Package

Tealium, a Customer Data Platform, has announced the launch of its Tealium for Pharma solution. This verticalized platform is designed to fully automate and improve customer experience for Pharma audiences whiles accounting for privacy and security regulations. 

“Tealium for Pharma answers our customers’ demand for a better connection to their vast array of audiences, spanning healthcare providers, patients and more,” said TK Kristiansen, Northeast Personalization Data & Analytics Lead at Accenture Interactive.

Freshworks and ZNet Technologies Partner

ZNet Technologies, a cloud distributor offering cloud infrastructure and managed services, has entered into a distribution partnership with Freshworks Inc, a software company.

The partnership will allow for Freshworks' suite of products including Freshdesk, their helpdesk software, and Freshsales, a CRM with sales and marketing automation capabilities, to be added within the product portfolio that ZNet businesses and channel partners can choose to resell. 

InfoSum Launches New Data Clean Room Platform

 

Data Collaboration Platform InfoSum has announced the launch of Platform Sigma, aiming to enhance first-party data collaboration and privacy protection. 

"Platform Sigma is the next-generation data collaboration platform, enabling full-scale transformation, application, and analysis of first-party data without sharing or movement," said the company in a press release. 

NielsenIQ and Gorillas Partner

 

Gorillas and NielsenIQ have announced a partnership agreement, in order to aim for the agility of the quick-delivery and the power of big data. With this alliance, NielsenIQ will become Gorillas’ preferred data and analytics provider in Germany, France, UK, Netherlands and the U.S. 

"Our cooperative relationship will bring manufacturers more detailed insights to enable their businesses to thrive and accelerate with the required velocity and granularity," the press release stated.

Flip Raises $60M

Discovery eCommerce startup Flip has raised $60M in a Series B funding round. This puts the company's valuation at $500M, as the company aims to expand it social commerce platform and strengthens brand relationships. 

MarTech News Round-up – over and out.

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