London, England - (July 20, 2022) – Acxiom®, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced that Acxiom is now part of the expanded Marketing Cloud Customer Data Platform ecosystem and has created a dedicated, global Salesforce practice.
The practice will provide high-performing marketing solutions to the enterprise, bringing Acxiom’s data management, digital campaign management, and identity capabilities to the Salesforce technology stack. With Acxiom’s heritage in privacy-compliant data services and expertise in platform services, there has never been a better time for Acxiom to collaborate with Salesforce and truly help clients extract the maximum value from their technology.
Acxiom has a longstanding relationship with Heathrow airport, having designed, built, integrated, and currently operating a large proportion of their marketing technology stack. Heathrow’s vision is to give passengers the best airport service in the world. Marketing technology plays a key role in delivering the best passenger experience across both physical and digital environments.
“Salesforce Marketing Cloud, a long-established product, is a technology leader in Gartner’s CRM Customer Engagement suite. Acxiom’s expertise in bringing business value and performance to marketing technology is now being deployed and scaled with Salesforce. We’re thrilled to be expanding our relationship with Heathrow and look forward to supporting their transformation to deliver on today’s customer needs,” David Skinner, Chief Strategy Officer at Acxiom.
Heathrow was utilising a CRM/Marketing Cloud from a major competitor and wanted to create a new MarTech stack that could help to improve customer satisfaction, acquisition of customers to the CRM database, and revenue growth for Heathrow and its retailers. Heathrow was looking for ways to capture rich customer data insights, shopping habits, and travel interests whilst reducing the number of moving parts within their technology stack, in line with Heathrow’s Digital Transformation strategy.
"Salesforce is thrilled Acxiom is joining the expansion of the Marketing Cloud Customer Data Platform ecosystem,” said Woodson Martin, EVP and GM of AppExchange.
“A data-first approach and a single-source-of-truth has never been more important for brands to deliver on customer expectations in today’s digital world. We can’t wait to see how Acxiom will help customers to achieve success in an increasingly competitive environment and accelerate their digital transformation journeys.”
“We’re excited about enhancing and optimising our MarTech stack, developing our technology to enable and accelerate the maturity of our CRM marketing strategy. Without the right data, personalisation is only an ambition. Working with Acxiom and Salesforce, Heathrow now has greater control of our data, which can be used to improve business processes and deliver personalised passenger experiences.“
Meenal Varsani, Head of Marketing & Customer Engagement, Heathrow