MarTech News: Round-Up 21/07/22

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This Week in Martech: 💰 AI21 Labs Raises $64 Million 👥 CallRail Partners With ActiveCampaign 💰 StoryChief Raises €3.4M 💰 iGenius Secures €10M ✍️ Search Discovery Acquires Allturna 💰 HIVERY Announces a $30M InvestmentMartech News Gif

AI21 Labs Raises $64 Million

AI21 Labs, a start-up which focuses on Natural Language Processing, has announced the completion of its $64M Series B funding round. This brings the company's total fundraising to $118M. 

The round was led by Ahren with participation from existing investors, including Prof. Amnon Shashua, Walden Catalyst, Pitango, TPY Capital and Mark Leslie.

"We completed this round during a period of market uncertainty, which highlights the confidence our investors have in AI21's vision to change the way people consume and produce information," said Ori Goshen, co-founder and co-CEO.

"The funding will allow us to accelerate the company's global growth, while continuing to develop advanced technology in the field of natural language processing. We are looking forward to growing our team and our offerings."

CallRail Partners With ActiveCampaign

CallRail, the lead intelligence platform has announced an integration partnership with ActiveCampaign, the Customer Experience Automation (CXA) company. Through this integration, ActiveCampaign customers can immediately access CallRail’s real-time lead intelligence, equipping them with insight into each lead’s journey and which ads, keywords, and campaigns generate their best leads.

“CallRail is thrilled to join forces with ActiveCampaign to deliver the power of lead intelligence to thousands of SMBs across the nation,” said Ryan Johnson, SVP of Product Development at CallRail.

“We’re dedicated to integrating and building with partners that help our customers achieve their business goals, and this integration represents two leading solution-oriented businesses aligning to help SMBs achieve the ideal customer experience.”

StoryChief Raises €3.4M


Martech start-up StoryChief has announced its €3.4 million funding round, led by Capricorn Partners via their Capricorn Digital Growth Fund. The start-up aims to help marketing teams streamline and centralise process through smart integrations and AI.

Valeri Potchekailov, Co-founder and CEO StoryChief said: “We see more and more demand coming from larger international marketing teams. Often they work in silos where it is harder for them to stay aligned on external communication.

StoryChief breaks that barrier and helps, for example, a marketing lead from Italy easily pick up corporate news from the UK and adjust the message to their local market”. 


iGenius Secures €10M

iGenius, an AI scale-up announced on Friday (July 15, 2022) that it has raised €10M in a Series A+ round of funding. This round brings the company’s total raised capital to €30M as it continues to execute its go-to-market roadmap. 

The investment was led by NovaCapital, with the participation of Blacksheep MadTech Fund.

Search Discovery Acquires Allturna

Search Discovery, a business transformation company has acquired Allturna, a Salesforce Marketing Cloud Engagement Partner specialising in Health and Life Sciences.

“This relationship immediately accelerates our goal to be a top Salesforce Marketing Cloud platform partner,” said Search Discovery President Mike Gustafson.

“Our combined efforts, capabilities, expertise, and technologies will create better opportunities for our team, and our clients will gain competitive advantages to drive meaningful business results.”

Allturna founder Jim Neumann, Search Discovery’s new Relationship Marketing Practice Lead, agrees. “We look forward to bringing Search Discovery’s capabilities to bear on the clients we service, and—with Search Discovery—to service a whole new clientele. We’re excited about the culture here and about the waves Search Discovery is making in the marketplace.”

HIVERY Announces a $30M Investment

HIVERY, an  AI-driven retail assortment strategy simulation & optimisation solutions company, has announced that the company has received an investment of US$30 million led by Tiger Global, a New York-based investment firm.

Existing investors Blackbird Ventures, AS1 Partners, and OneVentures also participated in the Series B round. 

"This new round, which includes new and existing investors, is a validation of our achievements to date and the strength of our vision,” said Jason Hosking, CEO & Co-founder of HIVERY.

“This comes just months after CB Insights named us in their world Retail Tech 100 rankings. We are excited to have Tiger Global as part of our investor team. Our investors all share our vision to bring AI-driven assortment & optimization solutions to the global retail industry."

MarTech News Round-up – over and out.

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