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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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MarTech News: Round-Up 11/08/22

This Week in Martech: 💰CleverTap Raises $105M 💰 Aisera Raises $90M✍️  mParticle Acquires Vidora💰 Ping Identity Bought for $2.8 Billion💰 Omeda Announces Investment From Sverica Capital⚙️ OpenText Unveils Cloud Editions 22✍️  Accenture to Acquire Romp👥 Capgemini and Unity Announce Partnership

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CleverTap Raises $105M

CleverTap, a B2B SaaS Platform for customer engagement and retention, has announced it signed a definitive agreement to raise $150M in Series D funding. The round was led by CDPQ, a global investment group that committed $75M, with participation from IIFL AMC's Tech Fund. These companies were joined by existing investors Tiger Global and Sequoia India. 

Aisera Raises $90M

Aisera, an AI-driven service experience platform for automated employee experiences and customer experiences has raised $90M in Series D funding.

The round was led by the Growth Equity Business within Goldman Sachs Asset Management and Thoma Bravo. The company says the money will be put towards market expansion and supporting its go-to-market strategy. They also hope to invest in the company's product development, research and development, and sales and marketing initiatives. 

mParticle Acquires Vidora

mParticle, a customer data infrastructure business, has announced it has acquired Vidora, an AI personalisation platform for customer data. 

"I’m excited to announce that mParticle has acquired Vidora, an AI personalization platform for customer data," said James Fang, VP of Product Marketing in a press release.

"With our combined offering, teams can now easily create AI models and deploy those insights to any mParticle’s 300+ integrated tools without data science expertise."

Ping Identity Bought for $2.8B

Investment firm Thoma Bravo has made another big move this week, entering into an agreement to acquire Ping Identity, an identity management services provider, in a deal valued at around $2.8B. 

Upon the completion of the all-cash transaction, the firm say it will take the firm private. 

"This compelling transaction is a testament to Ping Identity's leading enterprise identity solutions, our talented team, and our outstanding customers and partners," Andre Durand, Ping Identity's chief executive officer said in an announcement of the deal.

"Identity security and frictionless user experiences have become essential in the digital-first economy and Ping Identity is better positioned than ever to capitalise on the growing demand from modern enterprises for robust security solutions."

Omeda Announces Investment From Sverica Capital

Sverica Capital Management, a private equity investment firm, has announced it has made a strategic growth investment in Omeda, a SaaS marketing platform. 

"We are extremely proud of the company we have built and the transformation we have engineered to make Omeda the full SaaS solution it is today," said Aaron Oberman, CEO of Omeda.

"Finding a great partner in Sverica will allow us to accelerate investments in our products, growth and client experience. The entire Omeda team is excited about this next phase in our company's journey."

OpenText Unveils Cloud Editions 22

OpenText, an information management company, has announced its Cloud Editions 22.3, as part of its 90-day release cycles for new capabilities. 

"In our world today, information is exponential and a disruptive force. OpenText is leading the way, enabling businesses to realize sustained business value through the information advantage. We believe that when businesses are more intelligent, connected, and responsible through how they manage their data and information across multiple clouds, they operate at full potential and full speed," said Mark J. Barrenechea, OpenText™ CEO & CTO.

Accenture to Acquire Romp

Professional services company Accenture has agreed to acquire Romp, a brand and experience agency in Indonesia. The company hopes this move will strengthen its branding, creative, and performance marketing services across Southeast Asia. 

Capgemini and Unity Announce Partnership

Capgemini, an information technology services and consulting company, has partnered with Unity, a platform for creating and operating real-time 3D content. The pair will collaborate on sector-specific solutions, including conducting joint R&D projects as part of the Capgemini Metaverse Lab, contributing to the building of the future metaverse and Web3. 

“Metaverse and immersive experiences open a whole universe of possibilities for our clients across industries, from enabling more emotional connections with consumers, and reinventing employee experience and collaboration, to optimising engineering, manufacturing and operations using digital twins,” said Pascal Brier, chief innovation officer at Capgemini and member of the Group Executive Committee.

MarTech News Round-up – over and out.

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