Why You Should Read Global Content Marketing by Pam Didner

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"Primarily, I practice what I preach."

This is the approach Pam Didner takes which makes her advice (written, spoken, and taught) so invaluable. 

global content marketingPam suggests, in her book, that content is the cornerstone of innovative marketing strategies. The digital age has revolutionised every part of life, not just marketing, but clever individuals are aware of this shift and have been adopting new innovative strategies to match. 

So, in today's age, content is produced and distributed across blogs and social media. Clever advertising teams will use this to their advantage by employing Global Content Marketing. These advertisers share content that is useful and relevant to their target audience, all around the planet. 

Before the digital age, people tended to get their information through print or through salespeople who shared their expertise directly.

 

Now, so much information is available through mobile phones and computers that knowledge sharing and distribution have been greatly accelerated.

 

Today, salespeople are more in the position of reacting to each person’s level of knowledge rather than providing all the knowledge themselves.

-Pam Didner

Why Global Content Marketing is Vital for Any Modern Marketer

From content creation to digital marketing, to team planning, Global Content Marketing offers new and innovative insights into the new marketing landscape, on a global scale. Funnily enough. This means strengthening your company from the inside out, by creating a more effective, more structured team.

But don't forget about the external, whereby you need to implement the most effective marketing plans of action. 

So, what are three things you can follow to do this?

  1. The Four Ps. These are a magic formula you can follow to get closer to your marketing objectives. The four Ps are: planning, producing, promoting, perfecting
  2. Communication is key. This allows you to develop a homogenous team. When everything is said and clearly laid out, your team is less likely to encounter disputes or conflicts. This will improve communication and strengthen internal bonds. 
  3. Personalised content. This is an effective way to keep your customers loyal and engaged. Thanks to data and technology, you can now personalise the content on a whole new level, offer solutions for individuals and their specific problems, target ads towards a specific audience, and multiply these tactics to all of your customers. These customers will be more engaged, as the ad is targeted toward their specific profile.

About the Author

When she's not providing insights about the digital age, content marketing, sales and marketing and ABM, she's dedicated to her weekly yoga practice. She's even been known to spin around the dancefloor, upping her ballroom dancing tango skills. 

Pam's first book, Global Content Marketingnamed one of The Top 10 Marketing Books by Inc Magazine, offers an accessible, comprehensive framework to scale content at the global level.

 

Her second book, Effective Sales Enablement, provides unconventional insights into how marketing and sales can better work together around strategy alignment, data-driven marketing campaigns, account-based marketing and hitting revenue targets.

 

Her third publication, The Modern AI Marketer, delves deep into the past, present, and future of AI and its application in modern marketing. 

 

 

In case you're not already familiar with the marketing legend that is Pam, here are just a handful of credentials she's got under her belt:

💼 Founder & VP of Marketing at Relentless Pursuit

 

📚 Author of Effective Sales Enablement, Global Content Marketing, The Modern AI Marketer

🎤 Speaker specialising in business growth, digital trends, & sales/marketing alignment.

 

🎙️ Host of the B2B Marketing and More podcast

 

But let's delve deeper into the world of Pam. As we've mentioned, Pam is a marketing consultant, writer, speaker, podcaster, and author of three damn good books: Global Content Marketing, Effective Sales Enablement, and the Modern AI Marketer.

She previously worked at Intel for 20 years, but recently she has left the traditional content world. 

This change led to her giving workshops all around the U.S, Europe, South America, and Asia on future trends, content marketing, and sales enablement. 

But it's not just all talk. She is strategic in nature and tactical in execution. On top of keynote presentations, corporate training, and planning sessions, she also is a coach.

Top Takeaways

Content marketing across geographies is a different animal. In this smart, practical, and authoritative book, Pam Didner has tamed this animal for all of us. 

- DOUG KESSLER, Creative Director, Velocity

If we take a single word away from this book, it'll be this: Global. Technology has virtually erased all national borders, and has revolutionised the way marketers access and engage customers. 

It has also shifted the way we search for and consumer content. So, this book takes the reader step-by-stpe through how they can personally create and polish strategies that fit this new frontier. These include:

  • Creating content that engages people, regardless of their country and culture.
  • Identifying key actions and strategies that apply to your projects
  • Connecting dots that are less obvious and may be overlooked by other marketers. 
  • Identifying key actions and strategies to apply to your projects. 

Link to purchase page

Purchase Global Content Marketing on Amazon

Other Books You May Be Interested In

Not enough Pam for you? Want to see her live and in-person? Well, come down to AntiConLX Global this October, and get all the insights straight from the source. Get your tickets, here!